|photo by tempophage|
I had what I thought were a couple of smashing ideas for the newsletter design for a new client. She politely declined.
Of course, I asked, “Why?” (I must have been a real challenge at age 4.)
The discussion that ensued was insightful and interesting and helped me to understand my client’s brand, image and personality so much better. Sometimes ‘bad’ ideas lead to great things.
The lesson here? When someone you’re working with throws out an idea that they’re obviously excited about, don’t jump on the bandwagon if it doesn’t feel right. Stand up for what’s authentic to you, right there, on the spot.
Also, embrace the opportunity to explain your position so that everyone can get on the same page. That is how relationships are built.