It’s already started: people are asking if they should continue to send out their newsletter over the summer. My reply is a definite YES.
I want to convince you to stay the course… and not just with your newsletter. If you’re considering taking a break from any of your online marketing over the summer, here are some things to consider.
If everyone else thinks the same way and takes the summer off, isn’t that your chance to stand out in your reader’s inbox and social media feeds? OK, so you might say there will also be fewer readers, what with everyone taking vacation. Yes, you might see a small reduction in readership. But with less content available, people are more likely to open your email and read your posts, and more likely to click – they read more deeply.
Consistency is important to online marketing success. People may not notice that you’re missing over the summer but they’ll realize it when they see you show up in the fall. Being consistent sends its own message. Momentum also comes into play… both for you and your fans.
Finally, if you plan to stop marketing now, do you also plan to stop selling in the fall? Summer is a great time to start new marketing initiatives. Summer marketing sets you up for fall success.
Originally published in Work Better, Not Harder on June 11, 2013
photo by lindadaley / Flickr