Santa can reach every person in the world all in one night. Email can do that too… as long as every person has an email account.
Santa has a hard and fast deadline. Email marketers have hard and fast deadlines maintaining consistency to keep their audience engaged.
Santa keeps meticulous lists: who’s naughty and who’s nice. Email marketers keep meticulous lists: unsubscribers and subscribers… again naughty and nice.
Santa relies on having a good reputation in order to get into people’s homes. Email marketers rely on having a good reputation in order to get into people’s inboxes.
It takes a lot of skill for Santa and his elves to create wonderful gifts for everyone. It takes a lot of skill to create wonderful emails… the kind that feels like a gift.
Merry Christmas, everyone!
Ho! Ho! Ho!