How are Email Marketers like Santa?

Santa can reach every person in the world all in one night. Email can do that too… as long as every person has a computer.

Santa has a hard and fast deadline. Email marketers have hard and fast deadlines maintaining consistency to keep their audience engaged.

Santa keeps meticulous lists: who’s naughty and who’s nice. Email marketers keep meticulous lists: unsubscribers and subscribers… again naughty and nice.

Santa relies on having a good reputation in order to get into people’s homes. Email marketers rely on having a good reputation in order to get into people’s inboxes.

It takes a lot of skill for Santa and his elves to create wonderful gifts for everyone. It takes a lot of skill to create wonderful emails… the kind that feel like a gift.

Merry Christmas, everyone!
Ho! Ho! Ho!