Getting other people to share our information is hard work, whether it is a blog post or a workshop announcement. We can be more successful when someone sends an email to a friend or retweets a message about our next event. Whatever our important information is, getting it out to a broader audience is a key marketing goal.
I share a lot of information relevant to my small business market via several different methods. When I want to share someone’s sale announcement or event details, I’m sometimes frustrated by how hard it is and, unless it’s a friend or client, I’m likely to give up before too long.
Here are three suggestions for making your information (event, sale campaign, product launch, and so on) more easily shared.
- Put the information somewhere on a page of its own. Ideally, this would be your website but might also be a blog post, Facebook event, EventBrite listing or any number of other ways to get your information online. A unique URL is the goal, so interested people can be sent directly there.
- Write a brief synopsis that others can copy and use to promote your big happening. I suggest 2-4 sentences and roughly 50 words. This will also make it easier for you to promote.
- Include sharing links. Wherever you put your information, on that page include links and a call-to-action to share.
You likely don’t even know about all the opportunities for promotion you are missing out on. You’ve worked hard to build a fan base and this is one of the reasons you did so!