Each time I post a new article on this blog, there are a few regular things I do to start the recycling process. You may find some of these useful, too.
#1. After emailing subscribers and posting on my social media feeds, I save time by immediately scheduling some future tweets (including images) using Hootsuite – once a month for the next 3-4 months.
#2. Next, I grab sentences that can stand alone as tips or quotes for posting on social media. These go into a spreadsheet so I can continue to rotate them, for example, my daily enewsletter tips. (You can grab a similar spreadsheet here.)
#3. I fire up Canva and make some graphics with tips and quotes for future use. I’ve got a file folder I can delve into when I need something to post.
#4. If the blog post was a suitable list or process, I file it with my soon-to-be infographics.
#5. About a year later, I’ll review the post with the intention of repurposing my ideas. Depending on the post, I may expand on it in a new post, or give the information in a different way, such as worksheets or checklists.
Of course, these ideas work with your newsletter content, too. If you recycle your ideas, you’ll never run out!
originally published in Work Better, Not Harder on April 28, 2016