Potential clients are sometimes a little uncertain about what we do as campaign managers. Others might not see the immediate value in working with a campaign manager instead of doing it themselves.
- Consult with you, making strategic recommendations about content development, timing, layout, list building, promotion, extending your reach through social media, new tools, and other ways to make the most of your newsletter.
- Manage the schedule and keep you on track with reminders and deadlines.
- Review your statistics with you periodically to monitor progress.
- Stay current with changes to the bulk email application software; troubleshoot as necessary.
- Periodically refresh your design and layout to prevent staleness.
- Stay current with industry trends.