|photo by Linda Daley
You can take vacation without putting your email marketing on hiatus too. Tweet this
- Prepare in advance and use scheduling functionality. If you’re using a bulk email service provider (ESP), you likely have the ability to schedule your newsletters. That means you have no excuse – you can prepare several issues in advance and stick to your regular schedule. (You might even find that this is better time management!)
- Send out a brief issue instead of your usual format. Cut back on the quantity of content, but not the value. Half a newsletter is better than no newsletter.
- Solicit guest articles. Ask your clients and colleagues to write articles – or scan their blogs for appropriate content that you can ‘borrow’. Ensure you request permission and give proper credit.
- Re-purpose content. Summarize and collate using wrap-up articles. Create ‘Best of…’ or ‘Top 5…’ lists. Curate others’ content.
And just one more thing. Try to have your out-of-office notification turned off at the time your newsletter goes out. If you don’t, your out-of-office notifications will respond to the ones generated by your subscribers who are on vacation – and they’ll respond, and so on. I know this from experience. It’s not pretty.
Now you have no excuse not to keep your newsletter going all summer!