Social media trumps all! Email is still king! There are strong opinions being expressed – pro email or pro social media – all over the web, and in person. The internet is littered with statistics that can be bent one way or the other. Like most decisions in life, there are advantages and disadvantages to each.
Unlike many of our life decisions, we don’t have to pick one over the other – we can grab all the advantages of both! So, there’s a group that says “Hey, it doesn’t have to be a war!” I fall heavily into that camp.
Email and social media can work together – like a diversified team: thinking a few steps ahead, coordinating their efforts, maximizing their unique abilities, sharing the workload, and so on. The synergy created is far greater than each individually.
The effort you have to expend is also shared. A prime example is content creation. A ‘content creation strategy’ is the answer to that common question “What am I ever going to write about?” When leveraging email and social media, you write once and use it on many channels. And there are even apps that make it easy to post to all those channels at once.
I could go on and on about how email marketing and social media can work together – and I probably will in the future…