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Sharing as a Strategy

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I advocate sharing your best with your audience if your goal is to be seen as an expert. Give them your best advice, express your opinions, share your top tips and tricks, tell them about great tools you have found and share the benefits you … Keep reading…

Once You’re Hooked…

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I came across what seemed like an amazing deal on web hosting. Because I’m very familiar with the company making the offer, I paused to have a better look. Wow, I was thinking, they’re really cutting prices to get business. Because I’m familiar, it also … Keep reading…

Think About Your Reader

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I advocate reading what you share but, to save time, I have a short list of experts that I share without reading first. They are experts I have vetted and trust. For the most part, they have the same philosophy that I do. One of … Keep reading…

Are You Paying Attention?

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“Where attention goes, energy flows.” – James Redfield I’ve been reminded of this quote lately because my attention has been wandering. That’s not to say energy isn’t flowing – it’s just flowing off in several directions. When we think about getting things done, crossing things … Keep reading…

Using Lessons from Work at Home

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I’ve always been one to say that my work life and my family life are intertwined. Many small business owners would also say the same. I like it and I wouldn’t try to separate them. Recently I was a bit taken aback to realize that … Keep reading…

Writing to Deadline

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One thing I keep telling anyone who will listen is to write when you’re inspired… and take the time to get inspired. This means doing a little planning, too, then. Inspiration will have a hard time finding you, buried in emails and racing between meetings. … Keep reading…

How to Be Lucky

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Years ago I read a magazine article that was an interview with a well-known Canadian male (although I can’t remember who). What I do remember was the message, which went something like this… The subject of the interview was being referred to as extremely lucky. … Keep reading…

How I got my Name

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Nine years ago in June, I was taking the first steps to start my own business. One of those steps was to come up with a company name. If you know me, you also know this is something I took great pains about. In the … Keep reading…

3-Part Memos

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The thing I remember most about getting email functionality at work (in 1990, I think) was that I could get rid of those 3-part memos. Some of you will remember them – usually they had ‘Memorandum’ across the top, and places to write your recipient’s … Keep reading…

A Reason to Reconnect

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Your newsletter has just gone out and your inbox is filling up with out-of-office auto-responder messages. Are you deleting them unopened? They might be worth a closer look. Other than vacation notices, you might also find that some of your contacts have changed their email … Keep reading…

Is Anyone Looking You Up?

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In the normal course of my day, I am constantly looking businesses up online. If I am going to talk to you, meet with you, consider buying your product or using your services, I’ve looked you up online. Increasingly, I am finding content that I … Keep reading…

Don’t Discount Testimonials

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Some people put a lot of credence in testimonials. Granted, that may not be you, but don’t discount their importance. Testimonials boost your reputation by: positioning you as an expert answering unasked questions your prospects might have about the experience of working with you or … Keep reading…

A Personal Introductory Message

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If one of your newsletter goals is to make a personal connection with your readers, an introductory message from you is a nice touch. (If it’s your first issue, there are some specific things you might want to include.) Your personal introduction to each issue … Keep reading…

Does your Content make your Readers feel Guilty?

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During a recent workshop, I remarked that sometimes health and wellness newsletters make me feel guilty. The two professionals in the room who work in that field were a little surprised. Of course, no one intends to make their readers feel guilty – or at … Keep reading…

Searching for Creative Commons Images

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I have fun searching through images, looking for “just that one” that is a visual expression of my written words. Usually I want a look that is less staged than a purchased stock photo. You can access Creative Commons licensed images directly from their website … Keep reading…

9 Ways to Personalize Your Newsletter [Infographic]

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Click to Tweet this Infographic Reference original article: www.workbetternotharder.com/2012/08/9-ways-to-personalize-your-newsletter.html

Secret Sauce

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As a teenager, I can remember resolving not to nag my kids like I felt my mother did to me. Now, I’m pretty sure my stepson would say I’m a master at it. Funny how that happens. Recently, I was reminding a client to send … Keep reading…

Picking and Choosing

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I am often talking about the value of networking and the importance of online strategy and social media engagement. The most common problem people express to me in these conversations is… “How do I engage without being a bother?” This question used to confuse me. … Keep reading…

Permission Marketing for Membership Lists

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photo by HowardLake Any of the reputable bulk email service providers (ESPs) will expect you to have received permission to email your subscribers. In many cases, this requirement can be satisfied by having a public sign-up form. Of course, this isn’t an option for organizations … Keep reading…

Prove by Deeds, not Reasons

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Intentions don’t make a bit of difference. It’s perceptions that matter. Intentions can get us motivated and keep us honest. But those things are about us, not the other person. The other person often doesn’t know or care about our intentions. My intention might be … Keep reading…

Beginnings

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There is nothing like a beginning. New friend, new job, new idea – all of them bring the excitement of beginnings. Better still, that excitement breeds motivation. Never do you have a better opportunity for rapid growth and change than in the beginning. So the … Keep reading…

Building Relationships by Being Thankful

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photo by barriebarrie All of our new clients get a little lecture about responding to emails they receive after their newsletter goes out. Aside from triggering business transactions, responses might vary from requests to reconnect over coffee to lengthy catch-up messages. You don’t want to … Keep reading…

There’s a Solution for every Problem

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photo by derekbruff That’s a pretty bold statement for me to make, I know. I’ll qualify that by saying that sometimes the solution is tougher than the original problem, so isn’t viable. When someone says, “There’s no way to do that,” my ears perk up. … Keep reading…

13 Small Business Lessons I Learned the Hard Way

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photo by laverrue Assuming that I could sell. And then assuming that I would sell. Two completely different things! The real meaning of niche. I had an inner resistance to reducing the size of my target market. Until I started to go down that road, … Keep reading…