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Do what Feels Right to You

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photo by tempophage I had what I thought were a couple of smashing ideas for the newsletter design for a new client. She politely declined. Of course, I asked, “Why?” (I must have been a real challenge at age 4.) The discussion that ensued was … Keep reading…

Keeping in Touch

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Photo: Wim Mulder One of the most common reasons for starting a newsletter is to keep in touch with clients, past clients, prospects, colleagues, suppliers and other contacts with the purpose of staying top of mind. I have said that this shouldn’t be your only reason for having … Keep reading…

To Auto-respond… or Not?

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photo by Andrew Pescod Unless being used for a drip campaign, I typically don’t recommend the use of welcome auto-responders at all. Not even for event registrations or other uses of sign-up forms. The goal is to not send any emails that aren’t necessary and aren’t … Keep reading…

An Adventure in List Cleaning

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photo by perthclotheslines It felt like doing laundry. Throw in the dusty email addresses and out come clean ones, with all the grime left behind. List cleaning involves 2 basic steps: identifying email addresses in your database that no longer exist or have been spelled wrong … Keep reading…

Content Creation (Wrap-up #2)

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Keeping your readers engaged requires content that is interesting and useful… and fresh. This article is a follow up to our previous Content Creation (Wrap-up), capturing our newer articles about content creation from June 2012 to May 2013. If you’re stuck for content, you’ve found … Keep reading…

A Brand New Flickr

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I’ve been a Flickr Pro member since long before I was on Facebook or Twitter. That’s because I’m a gardener and it’s great for photo-sharing with friends. Flickr also provides a good way for me to organize my photos and keep track of them. It … Keep reading…

Your Reputation Delivers Your Newsletter

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photo by Anirudh Koul In simple terms, there are two things which affect the deliverability of your newsletter. The first is the content itself – the words, links and graphics included. The second is your own reputation. These things below impact deliverability and have nothing … Keep reading…

Email Addresses Galore

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I recently received an invitation to purchase mailing lists… lots of them! Informational email marketing is quite different from promotional email marketing and they have very different goals. If your goals are to build your reputation and relationships, then buying email addresses is definitely not … Keep reading…

The Point of Sale Advantage

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If your customers and clients come to you, you have a big advantage over the rest of us when it comes to growing your contact list. Here are some suggestions that you can adapt to your specific situation. Put a large jar with a sign … Keep reading…

Make it Easy to Read Online

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A ‘read online’ link allows subscribers to click to view your campaign directly in their web browsers. There are two reasons that you want to include a ‘read online’ link in your newsletter. Most obviously, it’s helpful for subscribers who can’t view the HTML version of … Keep reading…

Please, No Cute Animal Pictures

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I read this recent article quickly at first. Then I blinked and reread it. Sure enough, there it was… advice to add cute animal pictures to your newsletter. If you’re a vet or an animal groomer, this is definitely your strategy. The rest of us … Keep reading…

My Favourite Client

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During one of our January workshops in Regina, we had a discussion about our ‘ideal clients’ vs. our ‘favourite clients’. I look on them as being the same thing but I discovered that this isn’t true for everyone. It became evident during our chat that … Keep reading…

Sharing Is Endorsing

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In the press for time to get everything done, it can be tempting to share content from trusted sources that you do not review. Sharing content from other experts, colleagues and organizations is a great way to let your fans know that you: keep up … Keep reading…

Being a Rebel (Book Review)

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What I Learned from Susan Sweeney

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I was surprised and delighted to hear that my website had been used recently as an example in a webinar that Susan Sweeney facilitated for the Centre for Women in Business. You see, without knowing it, Susan has had a huge impact on my website. … Keep reading…

I Love Uphill Graphs!

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I’ve been known to fixate on graphs and measurements. See, I really hate working for no reason. I like to know that my efforts make a difference. If not, I either tweak and retry, or I give it up and put my efforts elsewhere. You can imagine that … Keep reading…

Show Off Your Blog Post Dates!

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This recent tweet by Scott Stratten provoked an immediate reaction from me. I get totally annoyed with blog posts that have no published date. I’m reading away merrily and then a reference to something outdated comes up, seemingly out of context. I look for a date … Keep reading…

Amazing Statistics

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When I first met the ladies of Transitions Estate Services, they had a simple problem. They needed a way to get their sale notices to their customers by email. We set them up with a bulk email system and template and decided to use Pinterest … Keep reading…

Do You Want 1,000,000 Subscribers?

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Tasting Table (www.tastingtable.com) grew its contact list to 1,000,000 subscribers in just 3 years. That’s pretty amazing on its own but here’s the kicker – it’s a daily newsletter. (I only have to get 998,000 more subscribers to catch up.) Would I want a mailing list … Keep reading…

Why NOT Buy Mailing Lists?

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There are many reasons why it’s not a good idea to buy mailing lists. In fact, it’s quite clearly a bad idea. Aside from being a potential nuisance, somewhat unethical, and risking having your bulk email account shut down, there is another downside you may not … Keep reading…

3 C’s and the Strategy Solution

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The 3 C’s of enewsletter execution are contacts, consistency and content. All three can cause issues, some of which can stop you in your tracks. The good news is that all of them can be managed with a well-planned strategy. Vet your initial contact list … Keep reading…

Content Creation (Wrap-up)

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If you are looking for writing ideas, how to manage your content, or just a bit of inspiration, you’ve found the right post. Here is a library of links to all of our articles about content creation (up to May 2012). You may not think of testimonials as … Keep reading…

5 Ways to Grow Your List this Summer

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Your contact list doesn’t grow on its own and summer is when we all tend to slow down. Here are some practical, yet easy ways to grow your contact list over the summer months and still enjoy some time off. eMail Auto ResponderWhen you set … Keep reading…

Trying to Unsubscribe

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We often talk about the importance of making it easy to unsubscribe. I thought I would share with you my recent experience demonstrating the frustration that can occur when it is not. I decided to unsubscribe from Air Canada’s onAir newsletter several issues ago. When … Keep reading…