If one of your newsletter goals is to make a personal connection with your readers, an introductory message from you is a nice touch. (If it’s your first issue, there are some specific things you might want to include.)
Your personal introduction to each issue might include such things as:
- a preamble to the content within
- a summary and shortcuts to the content within
- news that you want to draw attention to, like upcoming events
- special offers or new products and services
This is your personal message and should contain your personality but it shouldn’t be all about you. Write it for your readers. What will be of interest to them?