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Make Sharing Easy

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example of sharing buttons I’m such a critic – an enewsletter critic that is. Of course, critiquing other newsletters is partly how I get better at my job. I’m often disappointed when I receive a newsletter or promotional email that doesn’t give me buttons for easy sharing, especially … Keep reading…

Top 10 Strategic Benefits of an eNewsletter

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Is email marketing an untapped component of your marketing strategy? Here’s what an eNewsletter can do for you. It can… Enhance your reputation. Increase lead generation. Provide invaluable information about who is interested in what, so you can follow up with contacts in a more … Keep reading…

Website Management Tips

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Recently I have been doing a lot of web research which had me landing at many different websites. I noticed some common problems that are easily corrected. Although none of these tips are new, here are 3 tips that are worth repeating: Make your website … Keep reading…

Is Your Content Accessible?

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I discovered last year that everything on the web is not accessible to people with disabilities. In my case, I was designing a website for a wonderful client who is blind. I was using an application that was somewhat new to me. Once I had the … Keep reading…

Find Your ‘Debi’

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A good friend recently asked for my best advice for a young colleague of hers that wants to start a home-based business. I surprised myself a bit by being able to zero in on the two key success factors for growing my similar business. NetworkingYes, … Keep reading…

Get more Mileage from Your Newsletter

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OK, so you’re all set up with your branded design, great content and a bunch of subscribers that want your emails. What about paper newsletters? So 30 seconds ago? Rethink that. Depending on what you do, you may be able to get more mileage from your electronic newsletter in … Keep reading…

Supercalifragilisticexpialidocious

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OK, so you might need 34 letters to say “I feel good!” in some circumstances. But I can’t ever imagine needing 340 words to say “expect glitches”. A client of mine received this email below from an online service provider. No, you won’t want to read it anymore than … Keep reading…

Purposeless Learning

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I love learning. It’s one of my favourite things to do. When I retire, I’m going back to university. Usually, I want to learn something because I’ve had a little taste of it and (a) I’m just plain curious or (b) I want to learn … Keep reading…

Keep Your Content Fresh

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Creating content can be a real show-stopper when it comes to kicking off projects like a new newsletter, website or blog. I often hear some version of this: “What the heck am I going to write about?” Fresh, interesting content is important to ensure your … Keep reading…

You Manage What You Measure

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One of my favourite bosses worked by the motto “if it’s worth doing, it’s worth measuring”. When I whined that something just couldn’t be measured, he would say, “There’s always something to measure.” And he was always right. It’s an important concept for small business … Keep reading…

Quick Tip – Avoid Hidden Format Problems

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When you’re inserting content into your newsletter, website or blog, you’re often copying it from other documents.  I suggest you always compose in Word (or similar) to take advantage of its spelling and grammar-checking functionality. Your formatting in Word may not be the same as your … Keep reading…

Another Kind of Challenge

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As I step into my 7th year in business, it strikes me that I’m facing a whole new set of challenges this year. That means new experiences and probably some goof-ups to learn from. For my first few years in business, my focus was on … Keep reading…

Hurricane Irene and Newsletters

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To all of you readers who have established email contact lists… are you capitalizing on opportunities that are staring you in the face? Today I received a timely and relevant email from Fairway Insurance Services – a warning about preparedness for Hurricane Irene.  It included an … Keep reading…

COLOURlovers

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This site was recommended by my friend Anita Hovey at Twirp Communications. Be prepared to spend a little time browsing! Very useful for determining colour schemes and for seamless backgrounds. (And they actually spell ‘colour’ right for us Canadians 😉 http://www.colourlovers.com/   Click to Tweet this Article

Email versus Social Media

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Social media trumps all! Email is still king! There are strong opinions being expressed – pro email or pro social media – all over the web, and in person. The internet is littered with statistics that can be bent one way or the other. Like most decisions in … Keep reading…

Color Scheme Designer

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www.colorschemedesigner.com I use this tool all the time when developing colour schemes for clients’ newsletters. You can play around to find a scheme you like. Or you can enter an HTML# and it’ll give you the matches.   Click to Tweet this Article

Prezi

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Prezi is a very different presentation software… I love it! http://www.prezi.com/Check out this one I made to illustrate the newsletter set-up process: http://prezi.com/b0u1bxp8iywu/newsletter-campaign-creation-process/ Click to Tweet this Article

Quora

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A website devoted to answering people’s questions on a variety of subjects. The twist with Quora is that it allows you to interact with others on the site and develop relationships while also giving a sense of fun. Two reasons to use it: to build … Keep reading…

Build On Your LinkedIn Relationships

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Set up your LinkedIn preferences so that you are receiving an update email at least once a week. Use the email as a reminder and, when you receive it, scroll to the bottom and click on ‘view all network updates’. Take a few minutes to … Keep reading…

If You Hate Networking…

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Take the lead and hold your own networking event. Sound counterintuitive? Perhaps, but you will be in control – which leads to confidence. Starting your own event will greatly expand your reputation, relationships and marketing reach. It could be a one-time event, such as a … Keep reading…

What is Everybody Searching For?

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Take a few minutes to refresh your knowledge about the most popular keywords in your industry and area of specialty. You can use this handy Google Insights for Search tool to find out what the world is searching for. Or you can narrow it down … Keep reading…

It’s a New Year… and New Copyright Date

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Make sure your website and other online places are showing current copyright dates. Old dates can have people questioning if you’re still around and how current your information is. If you have print or electronic material with copyright dates, also remember to update those! Click … Keep reading…

Change is Good

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I make a lot less money now than I did ten years ago. Back then I was single, living in Toronto and climbing the corporate ladder. The lifestyle I enjoy now is much slower paced and I certainly wouldn’t have considered it successful or goal-worthy … Keep reading…

Success is a Personal Thing

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One of my personal success factors is being able to afford to have someone come in and clean for me every two weeks. It started 15 years ago when I was single and living in Toronto. I was flying all over North America and my … Keep reading…