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list building
Make it Obvious
“Put a sign-up form on every page of your website.” You’ve heard this, right? Well, it’s good advice… sort of. Half the story is missing. Here’s the other half… with context. Imagine your best friend has just forwarded to you a newsletter they’re raving about. … Keep reading…
Up the Value of Your Redirect Pages
Many of the people connecting with you online are arriving at one of your redirect pages at some point. A redirect page is the ‘thank you for signing up’ page you send them to when they sign up for your newsletter, or the event registration … Keep reading…