Warm Up those Cold Calls

Many organizations are engaging in email marketing these days – informational newsletters, promotional emails, or both. Some of these organizations have even done a great job of integrating email marketing with their social media efforts as part of a comprehensive online marketing strategy. But few … Keep reading…

It Doesn’t Have to be About You

Let’s face it: some businesses are in a better position to provide valuable information through newsletters (blogs, social media) than others. Take our own newsletter as an example. We could easily publish a newsletter about publishing newsletters. (Stay with me here.) It would have lots of tips … Keep reading…

9 Ways to Personalize Your Newsletter

We tell our new clients that the newsletters we design for them will be completely unique. Part of being unique is making a personal connection with your reader. Here’s our best advice about how to make your newsletter more personal and distinct. 1. Write a … Keep reading…

Introducing Your Very First Issue

Update – Find a newer version of this topic here: How to Write the Introduction to Your First Newsletter. When writing the introduction for your first newsletter issue, here are some things you might want to include: Acknowledge that this is your first issue and that you appreciate … Keep reading…

A Different Kind of Feedback

Most of us would agree that feedback is generally a desirable thing and necessary for continuous improvement. Yet there seems to be a whole area of performance that gets ignored due to little or no feedback: internet marketing. If you are ignoring your feedback (in … Keep reading…

Company News is No News

“Sign up for our newsletter to keep up to date with us.” “Sign up to get company news and other info.” Does that make you want to invite yet another email into your inbox? I think not. what NOT to do I did a search … Keep reading…

So Many Choices

“What is the one best thing that you want a reader to do?” That’s one question I ask new clients. Research has shown that offering too many choices creates indecision. To be effective, a call-to-action must motivate your reader to, well, take action. It’s not as easy … Keep reading…

Build It and Work at It

A newsletter is not one of those ‘build it and they will come’ things. It takes work to both maintain and build on each relationship that you (re-)start with each issue. Maintain: Give your readers what they want, not what you want to give them. Deliver … Keep reading…

You don’t want Subscribers

What you want are fans. Let’s dispel a newsletter myth. The myth is that you want to keep as many subscribers as you can. That’s simply not true. You pay for subscribers. If someone is not reading or forwarding your newsletter, why do you want to send it to … Keep reading…

How Much is Too Much?

Equally important, how much is too little? Too much and too little can both be bad when it comes to email marketing. People ask me how often they should send out their newsletter and I always answer the same thing – as often as you can bring value … Keep reading…

Be a Tease!

I came across this excellent example of how to promote your newsletter sign-up on your website: It’s not visually appealing, but it says all the right things.  It tells me what I can expect by signing up and teases me with what’s coming up next.  The only thing … Keep reading…

Ask for Action

Sometimes things are easier if someone else will just tell me what to do. That way of thinking especially applies to our websites and newsletters. Your call-to-action is critical – it’s the reason for people to contact you. Use your website and newsletter to convert … Keep reading…