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email marketing

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Are You Ready to Start a Newsletter for Your Small Business?

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An email newsletter is a well-proven way to provide value to your customers and contacts. But the competition for space in people’s inboxes is fierce. If you’re going to invest time and money in email marketing, you’ll need to step out strong. Your first message … Keep reading…

One Simple Test Will Change the Impact of Your Headlines

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You can tell when you read a headline that lets you get to know the writer a little better. It often contains an opinion, or perhaps a turn of phrase that is unique to them. If your business is all about selling you, it’s worth … Keep reading…

Brief is the New Black

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There is so much information available online that it’s hard to even give it away. If your content is top notch and needed by your target market, you still have to get their attention… before you get a chance to make the sale. The competition … Keep reading…

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17 Reasons to Email Your Contacts Before Your Next Newsletter Goes Out

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NOTE! Don’t jump directly to the list below. There’s a caveat and it’s an important one. While these are your reasons for emailing your list, you need to create value or point it out to readers. Frame all your messaging around the thought, “What’s in … Keep reading…

How to Improve Your eNewsletter Results

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Would you want me to be nagging you about your newsletter campaign? Making sure you keep to your schedule, aren’t stuck for writing ideas, and regularly check your statistics? I’ve been told nagging can be very helpful. Here are some pieces of advice I dish … Keep reading…

No Love from your Newsletter? Here’s Why

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“My newsletter isn’t doing anything for me.” Over the years I’ve heard many different versions of this same sentiment, usually accompanied by a big sigh. A month or so later, the newsletters stop. A newsletter does not make a marketing plan. And sending out a … Keep reading…

Is Your Canadian Small Business Compliant with CASL Yet?

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It’s that year – the Canadian Anti Spam Legislation comes fully info effect on July 1, 2017. Wait, before you roll your eyes and click away, read the next paragraph. The average small business in Canada has nowhere near the list size to trigger an … Keep reading…

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Protect your Investment in List Building

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Building a contact list is a long slog, which is why most business owners don’t have a good one. And why, when you have a good list, you need to appreciate every single entry in it. One of those contacts will bring your next big … Keep reading…

Why is List Building so Important for Small Businesses?

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Your contact list should be the most valuable asset your small business has, like a privately owned gold mine. Once you have added someone to your contact list, you can create more chances to get them as a client or fan, sell them a product … Keep reading…

Uncommon eMail Marketing Advice

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When it comes to email marketing, the most important lessons aren’t necessarily common sense. I’ve had a few a-ha moments along the way. If you are struggling to get results from your efforts, perhaps you’ll find the reason and solution here. #1. While you might … Keep reading…

eMail Marketing – Back to Basics

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There are so many things to consider and details to look after when it comes to email marketing that the big picture can easily be lost. Here is what small business owners like us always need to keep in mind: You want your subscribers to … Keep reading…

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What do iWatches and Zombies have to do with eMail Marketing?

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Perhaps nothing. Using a news story or pop culture as a hook can create interest that attracts readers. Keep your subject line (or headline) relevant and appropriate, though, or you’ll forsake credibility. “What will Happen to eMail Marketing on the iWatch?” is a good example, … Keep reading…

How to Write the Introduction to Your First Newsletter

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(updated Oct-21) You want to start strong and the way to do that is to make a personal connection with your new readers. While there are many ways to make that connection in each newsletter issue, your first issue is where you set up expectations … Keep reading…

Call to Action: Why Would I Subscribe?

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Aside from having a catchy subscription process on your website, you can use calls to action on your social media platforms to attract new readers. While doing a little research recently on Twitter, here are some examples I found – bad examples first. I have … Keep reading…

Tweet to Promote your Newsletter and Blog

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Sure you’re doing lots of writing but is anyone reading it? Social media is a great way to promote your newsletter and blog to get more reading and more subscriptions. Particularly on Twitter, you could post a different call-to-action as often as daily. Here are … Keep reading…

A Great Newsletter is like a Gift

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It’s opened with anticipation. It’s personal and speaks to your recipient. It’s about your recipient’s wants and needs, not yours. It’s appreciated because it brings something of value. It’s attractively packaged. It’s delivered directly to your recipient.

2 Reasons to Share your Newsletter Archive

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Phew, your newsletter is done and sent. But that shouldn’t be the last anyone sees of it. With the online version of your newsletter you can have readers anytime – not just when it gets published and not just those it gets emailed to. #1. … Keep reading…

How a Newsletter can make You a Trusted Resource

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Curate to Become a Trusted Resource

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Whatever your specific goals are, your content needs to get read to have any impact and be valuable. It must be useful and interesting to get read. It must get read many times (consistency) to be trusted. You want to be that trusted resource. I … Keep reading…

3 Wimpy Phrases to Avoid in a Newsletter

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These three phrases come up repeatedly in newsletter content – I’ve edited them out many times. I bet you’re familiar with them, too. “I want to tell you about…” This is similar to the verbal, “All I’m saying is…” which my husband has adopted lately, … Keep reading…

Why a lot of eMail Marketing Advice is Wrong

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You might be thinking I’m off my rocker using that subject line since I regularly dish out email marketing advice. The thing to remember is that almost all the advice you’ll read is situational. One expert will say that subject lines like “Wow” or “Hey” … Keep reading…

Crafting a Title to Get Read

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Whether it’s an article title, a blog post title, a subject line or a call to action, there is no doubt that crafting a good one takes a little art and a little science. “The job of the headline is to get the first line … Keep reading…

People DO Sign Up for Newsletters

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“Nobody signs up for newsletters any more.” I heard as I sat in the audience during an Infusionsoft presentation. I gritted my teeth. The presenter went on to say that newsletters are all about what’s happening with the company and have no value. A filling … Keep reading…

Let them Unsubscribe if they don’t want your Stuff

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Recently the first fine was handed down from the CRTC for violations of the new Canadian Anti Spam Legislation (CASL). The abuse had two parts: having no unsubscribe function content not relevant to those receiving it Those two parts go hand-in-hand. If you have an … Keep reading…