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email marketing

Designed for Success – Client Success Story

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The thought of designing a newsletter for a designer was a little daunting, but I jumped at the opportunity when Melanie Orr of Interiors by Melanie first approached me. I recently asked her to tell me how it’s helping her small business and this is … Keep reading…

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The Scoop on Open and Click Rates

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Your open rate is an indication of brand recognition. Your click rate is one indication of whether your newsletter actually gets read. (How many newsletters do you open without reading?) Getting read is what raises your reputation and prompts interaction. I dislike generalizing about the … Keep reading…

Free is Free for a Reason

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At a recent workshop, I was asked about free email marketing applications. My answer provoked a lively discussion and not everyone agreed with my position. You have many choices of bulk email service providers and each has good points and bad points. Turning out a … Keep reading…

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7 Tips for Communicating Details by eMail

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Email is an ideal way to communicate details, such as meeting minutes, action lists, project updates, instructions, reference data, decisions, event info, checklists and much more. Sending previously prepared information is a snap – just attach, or copy and paste. When I started specializing in … Keep reading…

7 Reasons you need a Content Strategy

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Wondering why you might need a content strategy? To stay current, sharp, and develop opinions To build your reputation by demonstrating your expertise To inform about your products and services To get found when people are looking for the services and products you provide To … Keep reading…

How to Spoil the Spammers

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You’re receiving emails that you consider to be spam and it’s frustrating. As small business owners, we’re prone to getting on mailing lists. Consider that spam is in the eye of the beholder: what is spam to one person, is not to someone else. In … Keep reading…

6 Tactics to Turn Visitors into Subscribers

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Getting someone to your sign-up form is one thing. Getting them to actually subscribe is quite another. To make that happen, here’s what I recommend: Have a sign-up form on its own page, or at least immediately visible on the web page (aka landing page) … Keep reading…

eMail Marketing has an ROI

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Unlike some of the other marketing initiatives we undertake, email marketing can have very specific measurable results. Consider… The marketing consultant who locked down a $5000 contract as a direct result of a call to action in her newsletter The speaker who was asked to … Keep reading…

The Wrong eMail Marketing Advice

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Each of these questions about email marketing should never be answered, “It doesn’t matter.” When is the best time to send my newsletter? Do I need a sign-up form? Where do I put my sign-up form? How often should I send my newsletter? Should I … Keep reading…

3 Unique Ways to Use your Newsletter

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If you have a newsletter, it should have a read online link. This link takes the reader to the web version of your newsletter. This is an archive copy of your newsletter that is like a web page. How can you use this? 1) You … Keep reading…

How to Publish a Newsletter without Writing

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There are two things that usually keep someone from starting a newsletter. One is compiling their first mailing list. The other is: “But I can’t write very well!” There are ways to publish a newsletter without having to do a lot of writing. #1. Come … Keep reading…

“But I don’t want to spam my friends!”

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Overheard at a networking event: “But I don’t want to spam my friends.” An excellent sentiment! But if you think your friends would consider your email newsletter to be spam, what does that say about your content strategy? The solution to avoid sending spam is … Keep reading…

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No One is Immune from Mistakes

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Mistakes will happen. I’ve seen obvious mistakes in emails sent out by marketing agencies and email service providers when promoting their own products. I’ve even made a few myself – but I won’t point them out. A recent article on the Vocus blog inspired me … Keep reading…

How to Find the RIGHT Image

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A friend asked me to help her out by finding images of people talking on the phone to be used to market a new service. I like crestock.com for images (because they’re reasonably priced and easy to buy from) so I logged in and started … Keep reading…

The Serial Newsletter

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TV folks realized a long time ago that ongoing stories keep people coming back. Everyone (my age) will remember General Hospital and the Nescafe ads. Using ongoing storytelling as the basis of your newsletter can create that same thirst to know “What’s going to happen … Keep reading…

How Long should a Newsletter Be?

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@DaleyProgress How long should a newsletter be in this day and age? — Lino (@LinosVersion) December 5, 2013 The ideal answer is: as long as it needs to be to give value. The real answer is: it depends. Here are some of the things it … Keep reading…

It’s ALL About You

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photo by MNicoleM When it comes to marketing, the experts say, “It’s not about you!” It’s something we always emphasize with our new clients, too, when discussing their newsletter content strategy. While your content may not be about you, how you execute your strategy is … Keep reading…

The Make-Believe Newsletter

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Fictional newsletter character, Karen We all love a good story. The kinds of stories we use in newsletters tend to be real life experiences. It’s a good strategy to share experiences that illustrate a point and teach readers a lesson. For some professions, real life … Keep reading…

Content to Wrap Up the Year

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December and January are good months to publish articles that sum up the past year and preface the new one. If your newsletters (or blog posts) are informational, this can be a good strategy for several reasons: Website traffic is increased by directing your readers … Keep reading…

7 Steps to Integrating eNewsletters with Social Media

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Does your newsletter help your social media? Or is social media helping your newsletter? Whether you’re sharing, connecting or promoting, the two go together like milk and cookies. Integrating enewsletters with social media is really quite simple and there are many ways to do it. … Keep reading…

Finding more than Money in the Mail

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Stephanie’s newsletter “I’m not sure that I can picture the success I’ve had without the newsletter being part of it,” said Stephanie Holmes-Winton, The Money Finder. This was her response to my query about the ROI of her email campaigns during a recent chat. Stephanie’s … Keep reading…

Consistent and Repetitive

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Keeping a consistent schedule is something we coach our newsletter clients about. Over time, consistency will show up as loyalty – from both sides of the equation. You are demonstrating your loyalty to your readers by creating and meeting expectations. Your readers become more loyal … Keep reading…

Perceptions of Value

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Someone recently asked me if a newsletter is still a good marketing tool for small business. After all, we’re inundated with newsletters and stuff that people call newsletters. The person who asked me this has been actively unsubscribing from newsletters to reduce her inbox noise. … Keep reading…

The Best Mailing List Ever

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Do you have subscribers who jump on every email you send? Do they open and read immediately, eagerly anticipating interesting and useful information? The best kind of mailing list is full of responsive subscribers. These are people who have: asked for your newsletter replied with … Keep reading…