Sometimes You Need a Boring Subject Line

This email message below arrived in my inbox shortly after sending out my weekly small business event listing (for Halifax, Nova Scotia). I love it when instant blog posts arrive by email. Hello Linda I’ve been getting emails from you for a couple of years … Keep reading…

Brief is the New Black

There is so much information available online that it’s hard to even give it away. If your content is top notch and needed by your target market, you still have to get their attention… before you get a chance to make the sale. The competition … Keep reading…

No Love from your Newsletter? Here’s Why

“My newsletter isn’t doing anything for me.” Over the years I’ve heard many different versions of this same sentiment, usually accompanied by a big sigh. A month or so later, the newsletters stop. A newsletter does not make a marketing plan. And sending out a … Keep reading…

Uncommon eMail Marketing Advice

When it comes to email marketing, the most important lessons aren’t necessarily common sense. I’ve had a few a-ha moments along the way. If you are struggling to get results from your efforts, perhaps you’ll find the reason and solution here. #1. While you might … Keep reading…

A Great Newsletter is like a Gift

It’s opened with anticipation. It’s personal and speaks to your recipient. It’s about your recipient’s wants and needs, not yours. It’s appreciated because it brings something of value. It’s attractively packaged. It’s delivered directly to your recipient.