Brief is the New Black

There is so much information available online that it’s hard to even give it away. If your content is top notch and needed by your target market, you still have to get their attention… before you get a chance to make the sale. The competition … Keep reading…

No Love from your Newsletter? Here’s Why

“My newsletter isn’t doing anything for me.” Over the years I’ve heard many different versions of this same sentiment, usually accompanied by a big sigh. A month or so later, the newsletters stop. A newsletter does not make a marketing plan. And sending out a … Keep reading…

Uncommon eMail Marketing Advice

When it comes to email marketing, the most important lessons aren’t necessarily common sense. I’ve had a few a-ha moments along the way. If you are struggling to get results from your efforts, perhaps you’ll find the reason and solution here. #1. While you might … Keep reading…

A Great Newsletter is like a Gift

It’s opened with anticipation. It’s personal and speaks to your recipient. It’s about your recipient’s wants and needs, not yours. It’s appreciated because it brings something of value. It’s attractively packaged. It’s delivered directly to your recipient.

When are you Reading This?

woman reading on dock

One question I get asked a lot is, “When is the best time to send my newsletter?” If the person asking has an hour or so, we might chat about how it can depend on a lot of things about their business, strategy and target … Keep reading…

The Scoop on Open and Click Rates

open sign

Your open rate is an indication of brand recognition. Your click rate is one indication of whether your newsletter actually gets read. (How many newsletters do you open without reading?) Getting read is what raises your reputation and prompts interaction. I dislike generalizing about the … Keep reading…

Free is Free for a Reason

At a recent workshop, I was asked about free email marketing applications. My answer provoked a lively discussion and not everyone agreed with my position. You have many choices of bulk email service providers and each has good points and bad points. Turning out a … Keep reading…

How to Spoil the Spammers

You’re receiving emails that you consider to be spam and it’s frustrating. As small business owners, we’re prone to getting on mailing lists. Consider that spam is in the eye of the beholder: what is spam to one person, is not to someone else. In … Keep reading…