A Great Newsletter is like a Gift

It’s opened with anticipation. It’s personal and speaks to your recipient. It’s about your recipient’s wants and needs, not yours. It’s appreciated because it brings something of value. It’s attractively packaged. It’s delivered directly to your recipient.

Free is Free for a Reason

At a recent workshop, I was asked about free email marketing applications. My answer provoked a lively discussion and not everyone agreed with my position. You have many choices of bulk email service providers and each has good points and bad points. Turning out a … Keep reading…

How to Spoil the Spammers

You’re receiving emails that you consider to be spam and it’s frustrating. As small business owners, we’re prone to getting on mailing lists. Consider that spam is in the eye of the beholder: what is spam to one person, is not to someone else. In … Keep reading…

eMail Marketing has an ROI

Unlike some of the other marketing initiatives we undertake, email marketing can have very specific measurable results. Consider… The marketing consultant who locked down a $5000 contract as a direct result of a call to action in her newsletter The speaker who was asked to … Keep reading…

How Long should a Newsletter Be?

@DaleyProgress How long should a newsletter be in this day and age? — Lino (@LinosVersion) December 5, 2013 The ideal answer is: as long as it needs to be to give value. The real answer is: it depends. Here are some of the things it … Keep reading…

It’s ALL About You

photo by MNicoleM When it comes to marketing, the experts say, “It’s not about you!” It’s something we always emphasize with our new clients, too, when discussing their newsletter content strategy. While your content may not be about you, how you execute your strategy is … Keep reading…

How to Send an Error-Free Newsletter

If you want to publish a superior newsletter, you need a quality control process. There are so many ways in which a newsletter can have errors so it’s difficult to create an issue with no mistakes at all. That’s why it’s so important to check … Keep reading…

Thinking of Skipping the Summer?

It’s already started: people are asking if they should continue to send out their newsletter  over the summer. My reply is a definite YES. I want to convince you to stay the course… and not just with your newsletter. If you’re considering taking a break … Keep reading…

Fiasco in the Fields

screen shot of email header There’s nothing like getting an email addressed to ‘fname’ or ‘subscriber’ for making you feel valued. Yes, I’m being sarcastic. This is definitely not the message you want to send to your readers. You want to make a personal connection with … Keep reading…

SPAM is a Dirty Word

I really hate the word SPAM. For me, it usually means a sudden sick feeling in my stomach that has nothing to do with the unwanted visual of canned luncheon meat. Clicking that SEND button on a newsletter is the last step in a meticulous … Keep reading…