You're viewing...

email marketing

Email Marketing 101

In

Starting an email newsletter isn’t especially difficult if you have a propensity for apps and design. You could start tonight and send tomorrow if you really want to. BUT developing and implementing an email marketing strategy that will serve your business – and your readers … Keep reading…

Email Marketing Best Practices: It Depends…

In

You’ve finally decided to start doing some email marketing for your small business. There are lots of things you know you need to consider and lots of things you don’t know about yet. But you’re game and, having finally made the decision, you hop online … Keep reading…

man typing on laptop

Proofing Checklist for Error-free Newsletters

In

Having prepared and sent well over a thousand different newsletters, this is what I know to be true: mistakes happen. There are so many opportunities for error that I still cringe inwardly when I click ‘schedule’ or ‘send’. This checklist gives you an easy way … Keep reading…

woman working on tablet

“Why Didn’t I Start an Email List Sooner?”

In

If you’re a small business owner without an email list, at some point your future self is going to think, “Why didn’t I start an email list sooner?” It takes years to build an engaged email audience. If you’re successful (and of course, you want … Keep reading…

23 Things to Put in Your Small Business Newsletter

In

All the experts know that email is still king. If you’re starting an enewsletter for your small business, figuring out what content you want to put in it might be one of your first challenges. Here’s a quick rundown of a variety of different content sections you … Keep reading…

looking through windshield

Is Your Newsletter a Vehicle or the Destination?

In

Small business owners often arrive at the desire to start an email newsletter from one of two different directions. The route has an impact on the strategy, tactics and tools you will use. A Vehicle Some have already been blogging and, for them, an email … Keep reading…

Email Newsletters – Develop Your Strategy First

In

The process of starting an email newsletter for your small business involves focusing on these aspects: strategy, tactics and tools. It makes sense to approach them in a logical order from high-level thinking through to detailed work. Strategy First This is where you consider that your … Keep reading…

Pinpoint Your Unique Content Marketing Opportunity – An Example

In

If you read Pinpoint Your Unique Content Marketing Opportunity last month and are still stuck, this article may offer some hope. First, if you are sitting at your desk alone, new ideas may not come to you easily. This process requires brainstorming – and more than … Keep reading…

woman doing scheduling

What’s the Best Day of the Month to Send a Newsletter?

In

Wouldn’t it be great if I had a magic bullet for you? The thing is, if I did, everyone else would be sending their newsletter on that day and it would no longer be magic. What I can do instead is give you some suggestions … Keep reading…

Pinpoint Your Unique Content Marketing Opportunity

In

If you think writing blog posts about what you do is your best content option, you might be sorely mistaken. The popular approach to content marketing usually includes some combination of blogging (podcasting, video, etc) + email + social media. (I love that equation!) The … Keep reading…

A Call-to-action Formula for Your Free Download

In

You’ve got your first lead magnet all ready to go and you’ve got a great landing page for it. You’re anticipating a rush of new visitors to download your giveaway and discover how valuable your small business might be to them. If sending a series … Keep reading…

The Wrong Way to Introduce Your First Newsletter

In

You wouldn’t hug a complete stranger. So, if the red-head in the photo approached you on the street, you’d likely back away and think WTF. Even if he wants a date, that’s a pretty lame approach. We don’t have much room for needy strangers in … Keep reading…

Your Not-for-Profit Should Mimic this Newsletter Strategy

In

There are many bad newsletters out there… I’m sure you’ll agree. In particular, many not-for-profit and charitable organizations lack the time and skills to craft exciting newsletter content. Sometimes it’s from lack of strategy – not knowing what they can and want to achieve with … Keep reading…

Sometimes You Need a Boring Subject Line

In

This email message below arrived in my inbox shortly after sending out my weekly small business event listing (for Halifax, Nova Scotia). I love it when instant blog posts arrive by email. Hello Linda I’ve been getting emails from you for a couple of years … Keep reading…

13 Ways to Make Your Small Business Blog More Interactive

In

Why do we want our blogs to be more interactive? I googled that question and didn’t find any kind of consensus or a clear answer to share. This seems a little odd with everyone talking about engagement (and lead magnets and sales funnels). As soon … Keep reading…

What’s Black and White and Read All Over?

In

OK so the joke is ancient… and really only works when spoken. The answer has even changed – now it’s newsletter instead of newspaper. But people are still reading, and more than ever. Whether you choose informational or promotional marketing or both, you’re missing opportunities … Keep reading…

woman working on laptop

Are You Ready to Start a Newsletter for Your Small Business?

In

An email newsletter is a well-proven way to provide value to your customers and contacts. But the competition for space in people’s inboxes is fierce. If you’re going to invest time and money in email marketing, you’ll need to step out strong. Your first message … Keep reading…

One Simple Test Will Change the Impact of Your Headlines

In

You can tell when you read a headline that lets you get to know the writer a little better. It often contains an opinion, or perhaps a turn of phrase that is unique to them. If your business is all about selling you, it’s worth … Keep reading…

Brief is the New Black

In

There is so much information available online that it’s hard to even give it away. If your content is top notch and needed by your target market, you still have to get their attention… before you get a chance to make the sale. The competition … Keep reading…

card with heart

17 Reasons to Email Your Contacts Before Your Next Newsletter Goes Out

In

NOTE! Don’t jump directly to the list below. There’s a caveat and it’s an important one. While these are your reasons for emailing your list, you need to create value or point it out to readers. Frame all your messaging around the thought, “What’s in … Keep reading…

No Love from your Newsletter? Here’s Why

In

“My newsletter isn’t doing anything for me.” Over the years I’ve heard many different versions of this same sentiment, usually accompanied by a big sigh. A month or so later, the newsletters stop. A newsletter does not make a marketing plan. And sending out a … Keep reading…

Is Your Canadian Small Business Compliant with CASL Yet?

In

It’s that year – the Canadian Anti Spam Legislation comes fully info effect on July 1, 2017. Wait, before you roll your eyes and click away, read the next paragraph. The average small business in Canada has nowhere near the list size to trigger an … Keep reading…

locker with padlock

Protect your Investment in List Building

In

Building a contact list is a long slog, which is why most business owners don’t have a good one. And why, when you have a good list, you need to appreciate every single entry in it. One of those contacts will bring your next big … Keep reading…

Why is List Building so Important for Small Businesses?

In

Your contact list should be the most valuable asset your small business has, like a privately owned gold mine. Once you have added someone to your contact list, you can create more chances to get them as a client or fan, sell them a product … Keep reading…