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Marketing

Complex to Simple: Images for Social Media Posts

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Rocket Science Version The sizing of images for the various social marketing platforms, post types, and headers is becoming a bit complex. In fact, it would be a very practical way to teach equivalent fractions and geometry in Grade 9. But if you’re long out … Keep reading…

Back to the Grind Content Ideas

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As you get back to your routine after summer’s break, remember there are lots of ways to make the return to school and work useful to your small business content marketing plans. Back to School Stress and excitement go hand in hand for many families … Keep reading…

Behavioural Economics and Small Business Marketing​

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After spending my adult life thinking I’m a mostly logical person (and being not so secretly proud of it), I just found out I’m not. And apparently the fact that I think I am is a little irrational. You might think I’d be a little … Keep reading…

How Does Your Marketing Change If You Don’t Want New Customers?

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What’s the marketing strategy for NOT attracting new clients? Is it to stop marketing all together? Or to scale back, everything or some things? There are many reasons why a small business may not want to receive new customers for a period of time; I … Keep reading…

Summer Marketing Sets You up for Success in the Fall

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You might think blog (and newsletter) readership drops over the summer when many people head on vacation. And you would be wrong. Some people have more time to read during the summer months. In fact, they will read more deeply, taking the time to click … Keep reading…

Simple Help for Better Blog Writing

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Don’t you love it when you find a new tool to make your work easier? One of the benefits of teaching is I also learn from the course participants. It’s Hemingway that has my attention this time (thanks to Jacqueline). I love it’s simplicity! Go … Keep reading…

Have a Party on Your Website

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Imagine you’re planning a big party at your place… today. What will you do first: clean and cook, or invite people? Spending time and money to promote your business online is a bit like sending invitations to a party on your website. You want your … Keep reading…

One Simple Test Will Change the Impact of Your Headlines

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You can tell when you read a headline that lets you get to know the writer a little better. It often contains an opinion, or perhaps a turn of phrase that is unique to them. If your business is all about selling you, it’s worth … Keep reading…

Learning the Hard Way has to Stop Sometime

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Burying my head into a new project that requires learning WordPress should give me tons of content for articles… if I had time to write. In fact, I considered documenting this new adventure in all its gory details via blogging and social media but, well, … Keep reading…

Brief is the New Black

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There is so much information available online that it’s hard to even give it away. If your content is top notch and needed by your target market, you still have to get their attention… before you get a chance to make the sale. The competition … Keep reading…

Jumping Up and Down, Waving for Attention

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Can you remember your first really big concert? For me, it was The Rolling Stones in 1989 at CNE Stadium soon after I moved to Toronto. We had seats about mid-field and, when the concert started, it was a great spot to be. And then … Keep reading…

Marketing is About Making Money… Right?

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Recently I told a small business class that their marketing should be earning them money, not costing them. Pens went to paper like I had just said something completely unheard of. Making money is usually the point of small business marketing but… it can become … Keep reading…

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17 Reasons to Email Your Contacts Before Your Next Newsletter Goes Out

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NOTE! Don’t jump directly to the list below. There’s a caveat and it’s an important one. While these are your reasons for emailing your list, you need to create value or point it out to readers. Frame all your messaging around the thought, “What’s in … Keep reading…

How to Improve Your eNewsletter Results

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Would you want me to be nagging you about your newsletter campaign? Making sure you keep to your schedule, aren’t stuck for writing ideas, and regularly check your statistics? I’ve been told nagging can be very helpful. Here are some pieces of advice I dish … Keep reading…

Quick Update on the Canadian Anti Spam Legislation

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It’s been 3 years since CASL came into effect in Canada and the grace period ends on July 1, 2017. I know, it’s an icky subject but I want to keep you informed. There’s a lot to know but I’ll keep this really brief. Here … Keep reading…

The Consequences of Creative Isolation

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Buried in a blog post by iContact about the importance of relevant content, I found an interesting little segment about the impact of creative isolation. It’s hard to imagine being isolated when we can be online and connected whenever we want. When it comes to … Keep reading…

Is Your Information Shareable?

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Getting other people to share our information is hard work, whether it is a blog post or a workshop announcement. We can be more successful when someone sends an email to a friend or retweets a message about our next event. Whatever our important information … Keep reading…

No Love from your Newsletter? Here’s Why

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“My newsletter isn’t doing anything for me.” Over the years I’ve heard many different versions of this same sentiment, usually accompanied by a big sigh. A month or so later, the newsletters stop. A newsletter does not make a marketing plan. And sending out a … Keep reading…

LinkedIn is a Resource, Not a Mailing List

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UPDATE Dec-9-18: LinkedIn no longer allows exporting of your contact’s email addresses. “Can I add my LinkedIn contacts to my email list?” I get asked this a lot with regard to the Canadian Anti Spam Legislation (CASL). And my answer is exactly the same if … Keep reading…

Is Your Canadian Small Business Compliant with CASL Yet?

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It’s that year – the Canadian Anti Spam Legislation comes fully info effect on July 1, 2017. Wait, before you roll your eyes and click away, read the next paragraph. The average small business in Canada has nowhere near the list size to trigger an … Keep reading…

Selling Public Workshops Online (Several Apps for That!)

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A simple process was all I needed to promote two workshops and manage registrations. But, as I often do, I decided to use the opportunity to try out some new ways to do things. Yesterday I put the workshops live for registration. Here are all … Keep reading…

Actively Share your Newsletter Issues on Social Media

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You may already be autoposting your newsletter onto your social media feeds when you send it out. It makes sense to share it more than once, especially if it’s the only content you have (i.e. if you’re not also blogging). Re-sharing your newsletter issues using … Keep reading…

Are You Missing New Subscribers?

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If you have a sign-up form, you want subscribers. If you want subscribers, you need to get them to your sign-up form. To get people to your sign-up form, you need to tell them where to find it. Check your own subscription process now If … Keep reading…

Your ‘Thank You for Signing Up’ Page

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A redirect page is a webpage where someone ends up after filling in your subscription form. This is something you have control over and it’s worth putting a little effort into. After all, someone has just said they trust you enough to sign up for … Keep reading…