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Unique Content: Do You Have an Opinion?

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The one truly unique type of content you can create contains your opinions. Certainly, there are other unique types of content that will work for some… but not for everyone. If you are an expert, an influencer, a salesperson… you have opinions. Opinions make for … Keep reading…

3 Reasons Why Businesses Should Be Podcasting

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To suggest that I’m a big fan of podcasts would be… a bit of an understatement. In addition to being the host of 3.5 podcasts (it’s a long story), I provide podcasting consulting, speak on podcasting panels and once had a dream that I was … Keep reading…

Summer Content Ideas – Loosen Up a Little

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If there’s any time of year to get more personal with your content, it’s during the summer. The rules are relaxed and people have more time to read deeper. Here are a few ideas you can try: Create a roundup of summer reading appropriate for … Keep reading…

The Wrong Way to Introduce Your First Newsletter

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You wouldn’t hug a complete stranger. So, if the red-head in the photo approached you on the street, you’d likely back away and think WTF. Even if he wants a date, that’s a pretty lame approach. We don’t have much room for needy strangers in … Keep reading…

Finding a New Angle for Your Best Information

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Stuck, uninspired, unmotivated, feeling stale – anyone who blogs regularly is going to experience those things from time to time. Especially when we’re busy, it’s hard to take time to get inspired. Sometimes I don’t need inspiration so much as a new angle – a … Keep reading…

What Do You REALLY Want People to Do on Your Website?

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Over the last 10 years or so I’ve built close to 100 websites and landing pages. In the olden days, clients would send me Word docs with the text for each page. I would add the pages, insert the text, and insist on a call-to-action … Keep reading…

Pick a Topic Like You Would Pick an Apple

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Consider how likely you would be to open/read articles with these titles: How to Be a Politician Small Business Marketing Healthy Foods for Everyone Dressing for Work The Benefits of Travel How to Find Any Job How to Be a Millionaire Nothing much exciting… been … Keep reading…

woman lying on couch writing in a notebook

How a Not-so-good Writer Can Be Successful at Blogging

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I like to joke that I’m a great example of how someone who can’t write can still have success with a blog. The fact is, in my past career I did a lot of writing: job descriptions, standard operating procedures, workflows, and reports of all … Keep reading…

Here’s How Writing Content Turns You Into an Expert

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There are many marketing benefits to regular blogging or writing a newsletter. But other – perhaps more important – benefits may not be clear until after you’ve been doing it a while. Regardless of how much you know, sooner or later you’re going to need … Keep reading…

Your Not-for-Profit Should Mimic this Newsletter Strategy

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There are many bad newsletters out there… I’m sure you’ll agree. In particular, many not-for-profit and charitable organizations lack the time and skills to craft exciting newsletter content. Sometimes it’s from lack of strategy – not knowing what they can and want to achieve with … Keep reading…

Sometimes You Need a Boring Subject Line

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This email message below arrived in my inbox shortly after sending out my weekly small business event listing (for Halifax, Nova Scotia). I love it when instant blog posts arrive by email. Hello Linda I’ve been getting emails from you for a couple of years … Keep reading…

End the Year with a Blog

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If you’re buried in holiday preparations – at home or for your business – perhaps blogging is low on your to-do list. What if you knew exactly what to write about for the rest of the year? Here are a few no-fail ideas to wrap … Keep reading…

man thinking while using laptop at desk

Where Do You Get Stuck?

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When it comes to writing articles for your blog or newsletter, what’s your stumbling block? Perhaps it’s… coming up with ideas adapting your ideas for writing starting to write finishing writing editing and proofing finding or creating graphics keywords and publishing If you can identify … Keep reading…

13 Ways to Make Your Small Business Blog More Interactive

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Why do we want our blogs to be more interactive? I googled that question and didn’t find any kind of consensus or a clear answer to share. This seems a little odd with everyone talking about engagement (and lead magnets and sales funnels). As soon … Keep reading…

Long Term Planning for Your Small Business Blog

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While teaching a blogging class to small business folk recently, we were doing an exercise to get us thinking about our blogging strategies beyond the next post or the next month. We posted flip chart sheets around the walls and together filled in all the … Keep reading…

What’s Black and White and Read All Over?

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OK so the joke is ancient… and really only works when spoken. The answer has even changed – now it’s newsletter instead of newspaper. But people are still reading, and more than ever. Whether you choose informational or promotional marketing or both, you’re missing opportunities … Keep reading…

woman working on laptop

Are You Ready to Start a Newsletter for Your Small Business?

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An email newsletter is a well-proven way to provide value to your customers and contacts. But the competition for space in people’s inboxes is fierce. If you’re going to invest time and money in email marketing, you’ll need to step out strong. Your first message … Keep reading…

Using Pinterest to Create Brand Moodboards: Part II

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(guest post by Alison Knott) Nailing it down with a pin! Now that you’ve spent some time getting up close and personal with other brands in Part 1, it’s time to find those patterns on Pinterest! You know 30 ways to look for ‘healthy snack … Keep reading…

Using Pinterest To Create Brand Moodboards: Part I

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(guest post by Alison Knott) So you’re starting the process of making a brand or logo for your new business. Or, you’re about to hire someone to do it for you. Congratulations! It’s now time for the daunting task of articulating whatever the hell is … Keep reading…

Complex to Simple: Images for Social Media Posts

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Rocket Science Version The sizing of images for the various social marketing platforms, post types, and headers is becoming a bit complex. In fact, it would be a very practical way to teach equivalent fractions and geometry in Grade 9. But if you’re long out … Keep reading…

man writing in notepad

Best Beginner Business Blogging Advice

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If you’re planning to begin blogging for your business, I’d like to shorten your learning curve. Because, oh boy, do you ever have lots to learn. The good news is that you don’t need to know it all before you start, and learning as you … Keep reading…

Back to the Grind Content Ideas

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As you get back to your routine after summer’s break, remember there are lots of ways to make the return to school and work useful to your small business content marketing plans. Back to School Stress and excitement go hand in hand for many families … Keep reading…

Behavioural Economics and Small Business Marketing​

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After spending my adult life thinking I’m a mostly logical person (and being not so secretly proud of it), I just found out I’m not. And apparently the fact that I think I am is a little irrational. You might think I’d be a little … Keep reading…

How Does Your Marketing Change If You Don’t Want New Customers?

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What’s the marketing strategy for NOT attracting new clients? Is it to stop marketing all together? Or to scale back, everything or some things? There are many reasons why a small business may not want to receive new customers for a period of time; I … Keep reading…