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Marketing

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Find Marketing Opportunities in Your Own Content

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Marketing analytics can be confusing. You need to learn how to use the software to get data. Then you need to figure out what information you want from the data. Then you need to figure out what actions to take now that you’re wiser. Here’s … Keep reading…

Why Buy the Cow When You Can Get the Milk for Free?

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Some people still think there’s a scarcity of information in the world, to be hoarded and divvied out carefully. It’s true that information becomes less valuable the more it proliferates… but there’s definitely no scarcity. If you are ever concerned about sharing too much information, … Keep reading…

Boost Your Expert Reputation with an Evergreen Series

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Writing a series of articles is a great way to connect related content together. It is also an attention-getter, encouraging readers to subscribe or return for the next installment in the series. And it can be a showcase for demonstrating your expertise on a particular … Keep reading…

A Call-to-action Formula for Your Free Download

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You’ve got your first lead magnet all ready to go and you’ve got a great landing page for it. You’re anticipating a rush of new visitors to download your giveaway and discover how valuable your small business might be to them. If sending a series … Keep reading…

I Want to Start Blogging – Now What?

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Think of it as learning to drive a car. You’ll need to learn how to drive and you’ll need a car to drive. Which comes first? Some of the learning… the theory part. You can learn about both driving a car and blogging easily enough … Keep reading…

3 Questions That Need Answering: Lessons Learned From My Lunch and Learn

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I recently (like, earlier today) had the pleasure of speaking to a room full of close to 50 people on a topic near and dear to my heart: podcasting. Now I’m not going to sit here and give you a recap of that talk. If … Keep reading…

3 Ways Having a Social Media Strategy Will Save You Time

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Guest post by Anita Kirkbride Have you ever noticed how being overwhelmed by something tends to make it suck the time right out of your day? The more overwhelmed you feel, the longer it takes to get it done? All entrepreneurs get that feeling about … Keep reading…

Are You Having a Conversation or Giving a Lecture?

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  Guest post by Frances Leary Every business of every size needs a platform that gives it a voice. Social media is just that. It gives every organization, large and small, a voice to share its information, inspiration, products, and services with the world. However, … Keep reading…

Who Are You Marketing To?

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You know those workshops you go to where the instructor puts you on the spot right at the start by asking you to describe your target market? I’m one of those instructors. And I do it because a discussion about target markets is a critical … Keep reading…

Unique Content: Do You Have an Opinion?

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The one truly unique type of content you can create contains your opinions. Certainly, there are other unique types of content that will work for some… but not for everyone. If you are an expert, an influencer, a salesperson… you have opinions. Opinions make for … Keep reading…

3 Reasons Why Businesses Should Be Podcasting

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To suggest that I’m a big fan of podcasts would be… a bit of an understatement. In addition to being the host of 3.5 podcasts (it’s a long story), I provide podcasting consulting, speak on podcasting panels and once had a dream that I was … Keep reading…

Summer Content Ideas – Loosen Up a Little

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If there’s any time of year to get more personal with your content, it’s during the summer. The rules are relaxed and people have more time to read deeper. Here are a few ideas you can try: Create a roundup of summer reading appropriate for … Keep reading…

Finding a New Angle for Your Best Information

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Stuck, uninspired, unmotivated, feeling stale – anyone who blogs regularly is going to experience those things from time to time. Especially when we’re busy, it’s hard to take time to get inspired. Sometimes I don’t need inspiration so much as a new angle – a … Keep reading…

What Do You REALLY Want People to Do on Your Website?

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Over the last 10 years or so I’ve built close to 100 websites and landing pages. In the olden days, clients would send me Word docs with the text for each page. I would add the pages, insert the text, and insist on a call-to-action … Keep reading…

Pick a Topic Like You Would Pick an Apple

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Consider how likely you would be to open/read articles with these titles: How to Be a Politician Small Business Marketing Healthy Foods for Everyone Dressing for Work The Benefits of Travel How to Find Any Job How to Be a Millionaire Nothing much exciting… been … Keep reading…

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How a Not-so-good Writer Can Be Successful at Blogging

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I like to joke that I’m a great example of how someone who can’t write can still have success with a blog. The fact is, in my past career I did a lot of writing: job descriptions, standard operating procedures, workflows, and reports of all … Keep reading…

Your Not-for-Profit Should Mimic this Newsletter Strategy

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There are many bad newsletters out there… I’m sure you’ll agree. In particular, many not-for-profit and charitable organizations lack the time and skills to craft exciting newsletter content. Sometimes it’s from lack of strategy – not knowing what they can and want to achieve with … Keep reading…

Sometimes You Need a Boring Subject Line

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This email message below arrived in my inbox shortly after sending out my weekly small business event listing (for Halifax, Nova Scotia). I love it when instant blog posts arrive by email. Hello Linda I’ve been getting emails from you for a couple of years … Keep reading…

End the Year with a Blog

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If you’re buried in holiday preparations – at home or for your business – perhaps blogging is low on your to-do list. What if you knew exactly what to write about for the rest of the year? Here are a few no-fail ideas to wrap … Keep reading…

13 Ways to Make Your Small Business Blog More Interactive

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Why do we want our blogs to be more interactive? I googled that question and didn’t find any kind of consensus or a clear answer to share. This seems a little odd with everyone talking about engagement (and lead magnets and sales funnels). As soon … Keep reading…

Long Term Planning for Your Small Business Blog

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While teaching a blogging class to small business folk recently, we were doing an exercise to get us thinking about our blogging strategies beyond the next post or the next month. We posted flip chart sheets around the walls and together filled in all the … Keep reading…

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Are You Ready to Start a Newsletter for Your Small Business?

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An email newsletter is a well-proven way to provide value to your customers and contacts. But the competition for space in people’s inboxes is fierce. If you’re going to invest time and money in email marketing, you’ll need to step out strong. Your first message … Keep reading…

Using Pinterest to Create Brand Moodboards: Part II

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(guest post by Alison Knott) Nailing it down with a pin! Now that you’ve spent some time getting up close and personal with other brands in Part 1, it’s time to find those patterns on Pinterest! You know 30 ways to look for ‘healthy snack … Keep reading…

Using Pinterest To Create Brand Moodboards: Part I

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(guest post by Alison Knott) So you’re starting the process of making a brand or logo for your new business. Or, you’re about to hire someone to do it for you. Congratulations! It’s now time for the daunting task of articulating whatever the hell is … Keep reading…