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Marketing

Should You Be Concerned with SEO?

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Search engine optimization (SEO) has been low on my own priority list throughout the 15 years I’ve been marketing my own services. Yes, I freely admit I’ve been mostly ignoring it while doing just the basics. This may seem like a blatant disregard for something … Keep reading…

Find Gems in Your Sent Mail

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Perhaps you’re wondering, “What the heck am I going to write about this week?” Look no further than your Sent mailbox. Over the past month or so, I’ve answered a lot of questions by email. I bet you have, too. Have you considered that, if … Keep reading…

Social-Media-Friendly Blogging

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You’ve just finished editing (and proofing!) your latest blog post. You pause for a mental happy dance, then you click Publish. Ahh. And now the rest of the work starts. Because, of course, you need to let people know about this new useful and interesting … Keep reading…

writing on a checklist

Newsletter Audit Checklist

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Whether you’ve been doing an email newsletter for a while or are just getting started, there are always ways to improve. Not all of these items will apply to every business’ email newsletter but include as many as are appropriate for yours. Link to view the … Keep reading…

The Biggest Mistake You Can Make in Your Small Business Newsletter

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It happened again today. I am blown away by how often I see this particular mistake. I received an email newsletter from a business I wasn’t familiar with. That’s OK but I wanted to go to their website to investigate more. And there was not one … Keep reading…

How to Start Building Your First Email List

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Like many things, list building seems pretty straight-forward… until you start. You may expect it to be tedious work of copy/pasting and spreadsheets and looking things up online. Yes, it likely involves some of that but I get asked a lot of questions about who … Keep reading…

Annoyed With All the COVID Emails? 3 Reasons to Communicate

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We’re all getting inundated with COVID emails – yes – but I’m glad the companies I do business with are paying attention and communicating their plans. I need to know that my web host and other service providers are taking action to be able to … Keep reading…

What Are Your Small Business Blogging Goals?

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If your answer to the title of this post is “increase sales”, you’ve got that part right. But you should also realize that there’s no direct path from one to the other. You don’t start a blog and immediately make more sales – although I … Keep reading…

Try a Newsletter Full of Tidbits

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Tidbit is defined as “a small and particularly interesting item of gossip or information.” (Just in case you’re Canadian and were thinking about chocolate Timbits.) The most successful newsletters I’ve seen are full of tidbits. A tidbit is short, delightful and easily digested (just like … Keep reading…

All of Your Words are Important

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But all of our marketing words are not important in every context. We have to pick and choose. When I first started my business almost 15 years ago, I remember struggling with the distinction between features and benefits, and with talking about my potential clients’ … Keep reading…

What Name Are You Using?

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This morning I deleted an email from a good friend and past client. I didn’t realize it was from that wonderful lady because it didn’t show up in my inbox from her name or her company’s name. I only dug it out of my trash … Keep reading…

Good Marketing Practices Wear Out

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Is this you… ? When you watch TV, you can’t wait for the ads. On YouTube, you let every ad play fully. You open your email inbox eagerly every morning, anticipating all the emails with this week’s sales or next week’s webinars. You read the … Keep reading…

The Difference Between Editing and Proofing

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We often use the words editing and proofing interchangeably but there is a significant difference. If you’re not aware of it, you could be failing at both. Editing is big picture or ‘zoomed out’; proofing is detailed or ‘zoomed in’. Editing is about the overall … Keep reading…

Being Seen = Being Remembered

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Isn’t it amazing that it’s now so easy to keep in touch with people we met years ago? Social media has allowed me to reconnect with old friends and work colleagues from long before social media existed. (Yes, I’m that old.) It has also allowed … Keep reading…

Does Your Writing Pass the $1-A-Word Test?

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If you are looking for a quick and certain way of giving your words more impact, look no further than your purse or wallet. Take a look at the last thing you wrote. It doesn’t matter if it’s a letter, email, report, newsletter, web content … Keep reading…

Being Found vs. Getting Found

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Did you realize there’s a difference between being found and getting found? The words suggest a subtle difference but, really, there’s a huge distinction when it comes to online marketing. Many new and experienced small business owners make critical — often costly — mistakes by … Keep reading…

What’s Your Stumbling Block? Blogging Survey

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Ever since I wrote this article — Where Do You Get Stuck? — a couple of years ago, I’ve been on a mission to come up with solutions to content creation obstacles. coming up with ideas adapting your ideas for writing starting to write finishing … Keep reading…

Get Read to Get Ranked

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Years ago when I first started doing email newsletters, each new client had questions about writing the introduction to their very first issue. Eventually, I prepared a tip sheet for new clients and also posted the info on my blog thinking it might be useful … Keep reading…

Pantone Colour of the Year for 2020

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Now, this is a colour I can get behind – Classic Blue. This shade of blue is great when “any shade of blue will do”, which happens more often than you might think. Did you know blue is overwhelmingly the world’s favourite colour? “We associate blue … Keep reading…

woman working at computer

Editing Checklist for Your Marketing Content

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Whenever you write something, it’s always a good idea to wait a while before editing – later the same day or the next day. You’ll have a fresh perspective and it’ll be easier to pick out what can be improved upon. Here are a few … Keep reading…

business woman thinking while looking at laptop computer

How to Make Smart Marketing Decisions

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Small business owners can spend a lot of time and money on marketing initiatives. Sometimes we’re successful and sometimes not so much. I think of marketing as an experiment because – really – there are no magic bullets. There are best practices, there is good … Keep reading…

Old Marketing Tricks

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“Yes, it’s an old marketing trick to “accidentally” make a mistake in an email campaign so you can resend an email shortly thereafter to increase the number of times people see your message.” This was the lead message in an email I received recently which … Keep reading…

How Outlining Gets You Unstuck

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This post was written by Liam Friesen, who has recently joined Daley Progress in a part-time support role. (How lucky am I to have a journalism student helping me out?) Telling yourself that you want to start writing an article is simple. The hard part … Keep reading…

Being Sneaky About Email

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When I see the words “try this” along with the words “your email subscribers” in a headline, I get a little antsy. The email I received today included “sneaky-favorite email sequences” in the body text. Here’s the thing, if you’re delivering value to your readers … Keep reading…