ideas and tips for busy business owners… like you!
Whether you’ve been doing an email newsletter for a while or are just getting started, there are always ways to improve. Download our Newsletter Audit Checklist and use it to ensure both you and your readers get the most out of your email marketing efforts. … Keep reading…
It happened again today. I am blown away by how often I see this particular mistake. I received an email newsletter from a business I wasn’t familiar with. That’s OK but I wanted to go to their website to investigate more. And there was not one … Keep reading…
Like many things, list building seems pretty straight-forward… until you start. You may expect it to be tedious work of copy/pasting and spreadsheets and looking things up online. Yes, it likely involves some of that but I get asked a lot of questions about who … Keep reading…
We’re all getting inundated with COVID emails – yes – but I’m glad the companies I do business with are paying attention and communicating their plans. I need to know that my web host and other service providers are taking action to be able to … Keep reading…
If your answer to the title of this post is “increase sales”, you’ve got that part right. But you should also realize that there’s no direct path from one to the other. You don’t start a blog and immediately make more sales – although I … Keep reading…
Tidbit is defined as “a small and particularly interesting item of gossip or information.” (Just in case you’re Canadian and were thinking about chocolate Timbits.) The most successful newsletters I’ve seen are full of tidbits. A tidbit is short, delightful and easily digested (just like … Keep reading…
But all of our marketing words are not important in every context. We have to pick and choose. When I first started my business almost 15 years ago, I remember struggling with the distinction between features and benefits, and with talking about my potential clients’ … Keep reading…
This morning I deleted an email from a good friend and past client. I didn’t realize it was from that wonderful lady because it didn’t show up in my inbox from her name or her company’s name. I only dug it out of my trash … Keep reading…
Is this you… ? When you watch TV, you can’t wait for the ads. On YouTube, you let every ad play fully. You open your email inbox eagerly every morning, anticipating all the emails with this week’s sales or next week’s webinars. You read the … Keep reading…
We often use the words editing and proofing interchangeably but there is a significant difference. If you’re not aware of it, you could be failing at both. Editing is big picture or ‘zoomed out’; proofing is detailed or ‘zoomed in’. Editing is about the overall … Keep reading…
Isn’t it amazing that it’s now so easy to keep in touch with people we met years ago? Social media has allowed me to reconnect with old friends and work colleagues from long before social media existed. (Yes, I’m that old.) It has also allowed … Keep reading…
If you are looking for a quick and certain way of giving your words more impact, look no further than your purse or wallet. Take a look at the last thing you wrote. It doesn’t matter if it’s a letter, email, report, newsletter, web content … Keep reading…
Did you realize there’s a difference between being found and getting found? The words suggest a subtle difference but, really, there’s a huge distinction when it comes to online marketing. Many new and experienced small business owners make critical — often costly — mistakes by … Keep reading…
Ever since I wrote this article — Where Do You Get Stuck? — a couple of years ago, I’ve been on a mission to come up with solutions to content creation obstacles. coming up with ideas adapting your ideas for writing starting to write finishing … Keep reading…
Years ago when I first started doing email newsletters, each new client had questions about writing the introduction to their very first issue. Eventually, I prepared a tip sheet for new clients and also posted the info on my blog thinking it might be useful … Keep reading…
You just had an a-ha moment – by thinking, researching, reading, discussing, learning, teaching, experimenting, or problem-solving. And now you’re anxious to share that new insight with your readers who will also benefit from it. Not sure how to organize your ideas and get writing? Download … Keep reading…
What’s a goal of business blogging that will never be a goal of email marketing? Search engine optimization (SEO), of course. For email, it’s all about subject line optimization. (Is SLO a ‘thing’?) Crafting a compelling email subject line can achieve better and more immediate … Keep reading…
You know when you’ve been online for a while – scrolling, reading, tapping – and then realize the time? We may feel good (because we learned something), bad (because something pushed a hot button), or indifferent (what level on HayDay?). Regardless, we still think of … Keep reading…
All the experts know that email is still king. If you’re starting an enewsletter for your small business, figuring out what content you want to put in it might be one of your first challenges. Here’s a quick rundown of a variety of different content sections you … Keep reading…
Wouldn’t it be great if I had a magic bullet for you? The thing is, if I did, everyone else would be sending their newsletter on that day and it would no longer be magic. What I can do instead is give you some suggestions … Keep reading…