Testing Theories: Marketing Experimentation

Advice is one thing but thought and research are still necessary. Theory is another thing (I’m all for it) but experimentation is where the rubber hits the road (and many other analogies). Now is a good time to try new things and figure out what … Keep reading…

Watching, Learning and Stopping

A client recently wrote in her newsletter about how reducing her social media presence over the past few months hasn’t impacted her sales results. Here’s what Natasha said: As the weeks and months fall away, it’s glaringly obvious to me how I can let go … Keep reading…

Should You Be Concerned with SEO?

Search engine optimization (SEO) has been low on my own priority list throughout the 15 years I’ve been marketing my own services. Yes, I freely admit I’ve been mostly ignoring it while doing just the basics. This may seem like a blatant disregard for something … Keep reading…

Find Gems in Your Sent Mail

Perhaps you’re wondering, “What the heck am I going to write about this week?” Look no further than your Sent mailbox. Over the past month or so, I’ve answered a lot of questions by email. I bet you have, too. Have you considered that, if … Keep reading…

Newsletter Audit Checklist

Whether you’ve been doing an email newsletter for a while or are just getting started, there are always ways to improve. Download our Newsletter Audit Checklist and use it to ensure both you and your readers get the most out of your email marketing efforts. … Keep reading…

Try a Newsletter Full of Tidbits

Tidbit is defined as “a small and particularly interesting item of gossip or information.” (Just in case you’re Canadian and were thinking about chocolate Timbits.) The most successful newsletters I’ve seen are full of tidbits. A tidbit is short, delightful and easily digested (just like … Keep reading…

All of Your Words are Important

But all of our marketing words are not important in every context. We have to pick and choose. When I first started my business almost 15 years ago, I remember struggling with the distinction between features and benefits, and with talking about my potential clients’ … Keep reading…

What Name Are You Using?

This morning I deleted an email from a good friend and past client. I didn’t realize it was from that wonderful lady because it didn’t show up in my inbox from her name or her company’s name. I only dug it out of my trash … Keep reading…

Good Marketing Practices Wear Out

Is this you… ? When you watch TV, you can’t wait for the ads. On YouTube, you let every ad play fully. You open your email inbox eagerly every morning, anticipating all the emails with this week’s sales or next week’s webinars. You read the … Keep reading…

The Difference Between Editing and Proofing

We often use the words editing and proofing interchangeably but there is a significant difference. If you’re not aware of it, you could be failing at both. Editing is big picture or ‘zoomed out’; proofing is detailed or ‘zoomed in’. Editing is about the overall … Keep reading…

Being Seen = Being Remembered

Isn’t it amazing that it’s now so easy to keep in touch with people we met years ago? Social media has allowed me to reconnect with old friends and work colleagues from long before social media existed. (Yes, I’m that old.) It has also allowed … Keep reading…

Does Your Writing Pass the $1-A-Word Test?

If you are looking for a quick and certain way of giving your words more impact, look no further than your purse or wallet. Take a look at the last thing you wrote. It doesn’t matter if it’s a letter, email, report, newsletter, web content … Keep reading…

Being Found vs. Getting Found

Did you realize there’s a difference between being found and getting found? The words suggest a subtle difference but, really, there’s a huge distinction when it comes to online marketing. Many new and experienced small business owners make critical — often costly — mistakes by … Keep reading…