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Marketing

Plan to Give Your Best

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If what you have to share, show or write about isn’t great, don’t put it out there. That was one takeaway from Scott Stratten. I had a double dose of him a couple of weeks ago – read his book, UnMarketing, and attended his webinar. … Keep reading…

Up your Readership

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You can promote your enewsletter by using a call-to-action sending people to: your sign-up page your last issue your archive Here are 10 places you can and should promote your newsletter: Website Email signature Blog Business card Online profiles – Facebook, LinkedIn, etc. Social media … Keep reading…

Original Content Makes YOU Unique!

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Do you really need any more information than what you’re already getting? Do your readers? How do you compete with ALL that content that’s readily available? You give them something they can’t get anywhere else! A list is easy – here’s one way to think … Keep reading…

Company News is No News

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“Sign up for our newsletter to keep up to date with us.” “Sign up to get company news and other info.” Does that make you want to invite yet another email into your inbox? I think not. what NOT to do I did a search … Keep reading…

So Many Choices

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“What is the one best thing that you want a reader to do?” That’s one question I ask new clients. Research has shown that offering too many choices creates indecision. To be effective, a call-to-action must motivate your reader to, well, take action. It’s not as easy … Keep reading…

Get a Head Start

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Start thinking about your next newsletter issue as soon as your last one has gone out. Set up a place to gather your content ideas – an ‘idea catcher’. I use a folder on my Windows desktop. If you’re not always sitting at your computer … Keep reading…

Up the Value of Your Redirect Pages

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Many of the people connecting with you online are arriving at one of your redirect pages at some point. A redirect page is the ‘thank you for signing up’ page you send them to when they sign up for your newsletter, or the event registration … Keep reading…

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Out of Ideas and Still Have a Deadline?

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“Write when you’re inspired,” I always suggest. But sometimes deadlines loom, we need content, and inspiration is nowhere to be found. Here is a checklist you can use to come up with quick content when you’re out of bright ideas. Fix a problem. You solve … Keep reading…

What You Might Not Know about Starting an eNewsletter

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If you’re considering starting a newsletter, there are a whole lot of little details that will be important to its success. Our clients are often surprised… and glad that they don’t have to figure it all out themselves. Here are just a few of the things … Keep reading…

How to Create Content for Sharing

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If you want to reach a wider audience than just your own contacts, you will need to create content that people WANT to share. This is the primary way to grow your audience and make new contacts in the online world. How do you create … Keep reading…

5 Reasons Why EVERY Business Needs a Website

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There are many reasons that a business should have a website.  Some businesses will have more reasons than others.  If I was going for quantity, I’m sure I could come up with hundreds of reasons.  But not all of those reasons would apply to every … Keep reading…

Prevent Scope Creep

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All big projects have the potential for scope creep – uncontrolled changes in project scope. It results in missed deadlines, budget overruns and altered deliverables. We entrepreneurs can be guilty of this when it comes to operating our businesses. It’s easy to get distracted by … Keep reading…

The Importance of Your Subject Line

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Most people have email boxes that are overflowing and not enough time to read it all. If you are like me, a day out of the office can bring dread when I finally get back to my desk… and my inbox! Your subject line needs to prompt … Keep reading…

Your Goals Shape Your Content

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You may have several goals you want to achieve by way of your newsletter (substitute website, blog and/or social media as it applies to you). Probably you want to increase sales. Here are some other possible related goals: ‘Touching’ your customers, prospects and colleagues on a … Keep reading…

Build It and Work at It

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A newsletter is not one of those ‘build it and they will come’ things. It takes work to both maintain and build on each relationship that you (re-)start with each issue. Maintain: Give your readers what they want, not what you want to give them. Deliver … Keep reading…

Writing the Wrong

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I’ve been talking to a lot of people lately about creating and organizing their content for various purposes and places. In the process of conducting a recent lunch and learn on the subject, I collected lots of tips and ideas, and here’s a good one. Share … Keep reading…

Check Up on Your eMail Marketing

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As a follow up to my last article about managing what you measure, here is something else you should pay attention to: Do you know what your email marketing campaign is doing for you? That will lead you to answer the question: Should you be doing … Keep reading…

You don’t want Subscribers

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What you want are fans. Let’s dispel a newsletter myth. The myth is that you want to keep as many subscribers as you can. That’s simply not true. You pay for subscribers. If someone is not reading or forwarding your newsletter, why do you want to send it to … Keep reading…

Content that Builds Trust

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Different types of marketing content will achieve different things. You can educate and inform, build trust, establish your expertise, expand your community, and generate sales. Building trust is one strategy that is appropriate for just about any type of organization or independent professional. It can … Keep reading…

How Much is Too Much?

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Equally important, how much is too little? Too much and too little can both be bad when it comes to email marketing. People ask me how often they should send out their newsletter and I always answer the same thing – as often as you can bring value … Keep reading…

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Don’t Forget Your Fans

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You have 2 types of newsletter subscribers: People who are interested in your content, whether it is informational or promotional: your audience People who are interested in you and helping you succeed: your fans Your ideal clients are the first group. Your 3 F’s – … Keep reading…

The Fun of Flickr

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If there is anything visual about what you do, you should be using Flickr.  It’s another social media tool and a whole other community that needs to know about what you do.  (As an example, see this photo I posted last year which garnered unexpected … Keep reading…

Be a Tease!

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I came across this excellent example of how to promote your newsletter sign-up on your website: It’s not visually appealing, but it says all the right things.  It tells me what I can expect by signing up and teases me with what’s coming up next.  The only thing … Keep reading…

What to Write About

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Your website is about what you do and your blog is about why you love what you do. I wish I could say I made that up but I read it somewhere. It has really stuck with me though. What an easy rule to follow! … Keep reading…