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Marketing
Requesting a Testimonial
You might be surprised at how many small business owners don’t collect testimonials on a regular basis. When I ask clients for testimonials to put on their newsletter, brochure or website, there is often a big scramble to start gathering them. I was like that … Keep reading…
Ask for Action
Sometimes things are easier if someone else will just tell me what to do. That way of thinking especially applies to our websites and newsletters. Your call-to-action is critical – it’s the reason for people to contact you. Use your website and newsletter to convert … Keep reading…
What I Learned from a Marketing Guru
I am fortunate to be good friends with a sales and marketing consultant. After years of advice, some things are definitely sticking. One of the most useful has been the P-O-S formula: Pain – what is your clients’ pain?Outcomes – what will be the result of working … Keep reading…
What’s your Word Count?
How long should a blog post be? It’s a common question that has no definitive answer. Some experts recommend keeping your posts under 800 words and others, under 500. One thing we all seem to agree on is that you have a brief moment to capture the … Keep reading…
Breaking Routine
A routine is not necessarily a bad thing but if blogging topics have become routine for you, chances are that your audience feels the same. One way to break the routine is to put very short survey questions on your blog asking your readers what … Keep reading…
Remember Your Audience
Keeping blog content relevant to your target reader is a key factor in blog success but can easily get lost in our rush to get everything done. One way to slow down and remember your audience is to sit quietly at your keyboard for even … Keep reading…
Search for the Best Blog
Although I’ve set up the odd blog for other people, I’ve never really considered having one myself… until 2 days ago. My friend, Danielle, convinced me to contribute to a ‘photo a day’ blog. In 2 days, we’ve explored WordPress, Tumblr and Blogger, but ended … Keep reading…