You're viewing...

Marketing

It’s ALL About You

In

When it comes to marketing, the experts say, “It’s not about you!” It’s something we always emphasize with our new clients, too, when discussing their newsletter content strategy. While your content may not be about you, how you execute your strategy is ALL about you. … Keep reading…

The Make-Believe Newsletter

In

Fictional newsletter character, Karen We all love a good story. The kinds of stories we use in newsletters tend to be real life experiences. It’s a good strategy to share experiences that illustrate a point and teach readers a lesson. For some professions, real life … Keep reading…

It’s Raining Content!

In

I had planned on calling this article ‘Feeding the Content Monster’ but when I checked Google, there were already many articles titled that. Conveniently, that conundrum leads right to the topic I want to discuss. There are a lot of us now – content marketers, … Keep reading…

Content to Wrap Up the Year

In

December and January are good months to publish articles that sum up the past year and preface the new one. If your newsletters (or blog posts) are informational, this can be a good strategy for several reasons: Website traffic is increased by directing your readers … Keep reading…

7 Steps to Integrating eNewsletters with Social Media

In

Does your newsletter help your social media? Or is social media helping your newsletter? Whether you’re sharing, connecting or promoting, the two go together like milk and cookies. Integrating enewsletters with social media is really quite simple and there are many ways to do it. … Keep reading…

Gift Certificates, Holiday Specials, and Stocking Stuffers

In

If your business sells to consumers, you definitely should consider doing some extra promotional emails leading up to the holidays. This is something you need to plan now and start executing soon. You could simply add more targeted promotional messages to your regular newsletter. BUT … Keep reading…

25 eNewsletter No-No’s

In

No matter who’s reading it or the nature of the subject matter, these are things about your newsletter that you just shouldn’t muck up: Sending it as a file attachment. Sending it out in the middle of the night. Using a sneaky or misleading subject … Keep reading…

Finding more than Money in the Mail

In

Stephanie’s newsletter “I’m not sure that I can picture the success I’ve had without the newsletter being part of it,” said Stephanie Holmes-Winton, The Money Finder. This was her response to my query about the ROI of her email campaigns during a recent chat. Stephanie’s … Keep reading…

Consistent and Repetitive

In

Keeping a consistent schedule is something we coach our newsletter clients about. Over time, consistency will show up as loyalty – from both sides of the equation. You are demonstrating your loyalty to your readers by creating and meeting expectations. Your readers become more loyal … Keep reading…

What is a Gift?

In

Although there is a generally accepted definition, a gift means different things to everyone. And there are many different kinds of gifts. There are gifts for the occasion, gifts of time and attention and unexpected little twist of fate gifts that fall from the sky … Keep reading…

Your Brand is more than Your Logo

In

I’m a visual person yet I find it hard to describe our own branding concisely: lots of white space, clean, bright spots of colour, fun but professional. If you came to me and said that, how would I design a newsletter (or website or blog) … Keep reading…

Get Social with your Newsletter

In

Social media and email marketing go together like Batman and Robin. I got that line from The Rebel’s Guide to Email Marketing and it’s so very appropriate. There are tactics you can use to cross-promote and grow both communities. Social Sharing is all about encouraging … Keep reading…

Perceptions of Value

In

Someone recently asked me if a newsletter is still a good marketing tool for small business. After all, we’re inundated with newsletters and stuff that people call newsletters. The person who asked me this has been actively unsubscribing from newsletters to reduce her inbox noise. … Keep reading…

The Best Mailing List Ever

In

Do you have subscribers who jump on every email you send? Do they open and read immediately, eagerly anticipating interesting and useful information? The best kind of mailing list is full of responsive subscribers. These are people who have: asked for your newsletter replied with … Keep reading…

coneflowers in garden

Here’s How to Get Inspired

In

I often say, “Write when you’re inspired… and take the time to get inspired.” This week I’m taking my own medicine because inspiration has been lacking. Thinking about getting inspired, with my newsletter deadline looming, led me to create this list of things that I … Keep reading…

Elements of eNewsletter Success [Infographic]

In

Click to Tweet this Infographic

How to Send an Error-Free Newsletter

In

If you want to publish a superior newsletter, you need a quality control process. There are so many ways in which a newsletter can have errors so it’s difficult to create an issue with no mistakes at all. That’s why it’s so important to check … Keep reading…

Test your Process

In

Do you know what happens when someone signs up for your newsletter? When they click that little SUBMIT button, where do they go? If you don’t know, now is a good time to find out. Your sign-up process is a critical piece of your newsletter … Keep reading…

5 New Strategies to Supercharge your eMail Marketing

In

If you’ve been publishing a regular monthly newsletter, you already know the benefits of reaching out to your contacts. You’ve invested time and money to build your readership and your reputation. You’ve provided value consistently and people have come to look forward to your newsletters. … Keep reading…

starfish

It’s Easy to Market to Yourself

In ,

“People tell us who they are, but we ignore it because we want them to be who we want them to be.” – Donald Draper If my target market consisted of 1000 of me, my marketing efforts would be so much easier. After all, I … Keep reading…

Call it What it is

In

I screamed (in my head) when I read this lead to an article recently: Do you have the phrase “sign up for my newsletter” anywhere on your website? Whatever you do, do not put “sign up for my newsletter” on your website. The last thing … Keep reading…

‘Welcome’ Emails aren’t Welcome Here

In

photo by alborzshawn Marketers encourage you to use welcome emails as an opportunity to market. Those same marketers are the ones writing all the articles about how integrity and relationship-building are so important to your content strategy. If you’ve succeeded in getting someone to sign up … Keep reading…

Being Opened vs. Being Read

In

Does a high open rate mean anything if nobody is reading and acting? Your open rate is an indication of brand recognition. Your click rate is one indication of whether your newsletter actually gets read. (How many newsletters do you open without reading?) Getting read … Keep reading…

4 Tips for Summer Newsletter Success

In

photo by Linda Daley It might be tempting to take a vacation from your newsletter over the summer. What excuse are you telling yourself to justify this? You can take vacation without putting your email marketing on hiatus too. Tweet this Here are some suggestions: … Keep reading…