When Perfect is the Goal

Perfect is an impossible goal. Some would say that if you strive for perfection, you are setting yourself up for failure. I agree. To the point that I don’t think you should beat yourself up when you miss the mark. Because you will. We all … Keep reading…

It’s ALL About You

photo by MNicoleM When it comes to marketing, the experts say, “It’s not about you!” It’s something we always emphasize with our new clients, too, when discussing their newsletter content strategy. While your content may not be about you, how you execute your strategy is … Keep reading…

The Make-Believe Newsletter

Fictional newsletter character, Karen We all love a good story. The kinds of stories we use in newsletters tend to be real life experiences. It’s a good strategy to share experiences that illustrate a point and teach readers a lesson. For some professions, real life … Keep reading…

It’s Raining Content!

I had planned on calling this article ‘Feeding the Content Monster’ but when I checked Google, there were already many articles titled that. Conveniently, that conundrum leads right to the topic I want to discuss. There are a lot of us now – content marketers, … Keep reading…

Finding more than Money in the Mail

Stephanie’s newsletter “I’m not sure that I can picture the success I’ve had without the newsletter being part of it,” said Stephanie Holmes-Winton, The Money Finder. This was her response to my query about the ROI of her email campaigns during a recent chat. Stephanie’s … Keep reading…

Consistent and Repetitive

Keeping a consistent schedule is something we coach our newsletter clients about. Over time, consistency will show up as loyalty – from both sides of the equation. You are demonstrating your loyalty to your readers by creating and meeting expectations. Your readers become more loyal … Keep reading…

What is a Gift?

Although there is a generally accepted definition, a gift means different things to everyone. And there are many different kinds of gifts. There are gifts for the occasion, gifts of time and attention and unexpected little twist of fate gifts that fall from the sky … Keep reading…

Your Brand is more than Your Logo

I’m a visual person yet I find it hard to describe our own branding concisely: lots of white space, clean, bright spots of colour, fun but professional. If you came to me and said that, how would I design a newsletter (or website or blog) … Keep reading…

Get Social with your Newsletter

Social media and email marketing go together like Batman and Robin. I got that line from The Rebel’s Guide to Email Marketing and it’s so very appropriate. There are tactics you can use to cross-promote and grow both communities. Social Sharing is all about encouraging … Keep reading…

Perceptions of Value

Someone recently asked me if a newsletter is still a good marketing tool for small business. After all, we’re inundated with newsletters and stuff that people call newsletters. The person who asked me this has been actively unsubscribing from newsletters to reduce her inbox noise. … Keep reading…

The Best Mailing List Ever

Do you have subscribers who jump on every email you send? Do they open and read immediately, eagerly anticipating interesting and useful information? The best kind of mailing list is full of responsive subscribers. These are people who have: asked for your newsletter replied with … Keep reading…

How to Send an Error-Free Newsletter

If you want to publish a superior newsletter, you need a quality control process. There are so many ways in which a newsletter can have errors so it’s difficult to create an issue with no mistakes at all. That’s why it’s so important to check … Keep reading…

Test your Process

Do you know what happens when someone signs up for your newsletter? When they click that little SUBMIT button, where do they go? If you don’t know, now is a good time to find out. Your sign-up process is a critical piece of your newsletter … Keep reading…

5 New Strategies to Supercharge your eMail Marketing

If you’ve been publishing a regular monthly newsletter, you already know the benefits of reaching out to your contacts. You’ve invested time and money to build your readership and your reputation. You’ve provided value consistently and people have come to look forward to your newsletters. … Keep reading…

It’s Easy to Market to Yourself

“People tell us who they are, but we ignore it because we want them to be who we want them to be.” – Donald Draper If my target market consisted of 1000 of me, my marketing efforts would be so much easier. After all, I … Keep reading…

Call it What it is

I screamed (in my head) when I read this lead to an article recently: Do you have the phrase “sign up for my newsletter” anywhere on your website? Whatever you do, do not put “sign up for my newsletter” on your website. The last thing … Keep reading…