Guest Post: Marketing to Your Tribe

Stephanie Holmes-Winton Stephanie Holmes-Winton, The Money Finder, is a crusader for financial freedom. She doesn’t wear a cape (but that would be kind of cute). She does have an important message for you and me and every small business owner… This just in: some people … Keep reading…

Why Use a Bulk Email Service?

For a small cost, a bulk email application gives you LOTS of benefits: Cost is minimal. It allows you to schedule your email sends. It allows you to auto-post to your social media accounts. It handles subscribes and unsubscribes effortlessly and accurately. It has built … Keep reading…

A Networking Philosophy

In conversation last week, I was surprised to hear for the third time in as many weeks, a similar reason for resistance to joining a networking organization: “I don’t want to connect with people that are just looking to sell me something.” It has me … Keep reading…

Delivering the Goods

Think about the executive summary that prime ministers and presidents read every morning. That has to be a darn concise document. Up-to-the-minute information, well-curated, and accurate, with an appropriate level of detail. Doesn’t that sound like a great newsletter? A newsletter has to be useful … Keep reading…

Stick with the Plan

12/12/12 marked 7 years since I incorporated Daley Progress. If I only knew then what I know now! The last couple of years have been very different from the previous ones. I finally stuck to a realistic plan. Now, I know all about plans and … Keep reading…

How are Email Marketers like Santa?

Santa with smartphone

Santa can reach every person in the world all in one night. Email can do that too… as long as every person has a computer. Santa has a hard and fast deadline. Email marketers have hard and fast deadlines maintaining consistency to keep their audience … Keep reading…

The Devil is in the Details

Mistakes happen – appointments get missed, deadlines slide by, and that phone call doesn’t get returned. These things happen to everyone sooner or later. Sometimes these are things that can be avoided next time, sometimes they’re unavoidable, and sometimes they’re just plain old stupid mistakes. … Keep reading…

The Moral of the Story

Aesop’s Fables have a clear moral lesson backed up by a little story. The story makes it more interesting than just passing out advice. It demonstrates the results of heeding or not heeding the advice. Advice delivered as a ‘fable’ appeals to both our emotions … Keep reading…

Un-credible Words

Just because you say it’s so, doesn’t make it true. Take this email disclaimer below as an example. Please, read the small print. The first line sounds pretty good… ethical and all that. And hey, they respect me. I might believe it if I had actually subscribed. … Keep reading…

9 Ways to Personalize Your Newsletter

We tell our new clients that the newsletters we design for them will be completely unique. Part of being unique is making a personal connection with your reader. Here’s our best advice about how to make your newsletter more personal and distinct. 1. Write a … Keep reading…

A Different Kind of Feedback

Most of us would agree that feedback is generally a desirable thing and necessary for continuous improvement. Yet there seems to be a whole area of performance that gets ignored due to little or no feedback: internet marketing. If you are ignoring your feedback (in … Keep reading…

Original Content Makes YOU Unique!

Do you really need any more information than what you’re already getting? Do your readers? How do you compete with ALL that content that’s readily available? You give them something they can’t get anywhere else! A list is easy – here’s one way to think … Keep reading…

Company News is No News

“Sign up for our newsletter to keep up to date with us.” “Sign up to get company news and other info.” Does that make you want to invite yet another email into your inbox? I think not. what NOT to do I did a search … Keep reading…

Get a Head Start

Start thinking about your next newsletter issue as soon as your last one has gone out. Set up a place to gather your content ideas – an ‘idea catcher’. I use a folder on my Windows desktop. If you’re not always sitting at your computer … Keep reading…