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Business Ownership
Your Business Personality
I discovered that my business has a personality! It had never occurred to me to think about my business this way until I attended a presentation by Frances Leary recently. As an exercise, Frances had us describe our businesses with characteristics like describing a person. … Keep reading…
10 Reasons to Love Being a Small Business Owner
photo: Michael Lokner There’s nothing like a vivid reminder of your past life to cause you to take stock of your current situation and do a little comparison. That happened to me recently after having a catch up phone chat with someone I worked with 15 … Keep reading…
Finding Your Ideal Client is Like Finding a Mate
Do you remember being single? Perhaps you are now. How do/did you find your soulmate? As business owners, I think we can use some of the same strategies to build strong work relationships, too. Hang out where they hang out If you’re looking for a … Keep reading…
Be the Customer You Want to Have
We all have those favourite customers – the ones we’d bend over backwards for when they really need our help. Think about those things you most appreciate about your best customers and make a list. Draw a ‘picture’ of what your ideal customer ‘looks’ like. … Keep reading…
Make the Most of Masterminding
If you’ve been in business for any length of time, you’ve probably been a member of a mastermind group (although you might not have called it that). If you’re new to self-employment, start or find a mastermind group… fast! I’ve written about mastermind groups before … Keep reading…
You Reap What You Sow
My garden was on the Gardens Galore tour in support of the Crohn’s and Colitis Foundation of Canada last weekend, so I have been spending a lot of time getting it ready for company. It was all very exciting and, while preparing, I decided my … Keep reading…
Avoiding False Assumptions
I am not my own ideal client. Certainly, I fit within the target market I have so clearly defined. Being a small business owner, I can identify with all of my ideal clients – we share many of the same needs and desires. But there … Keep reading…
Getting a Reputation
“Reputation is the currency of networking and referrals.” – Scott Allen A positive reputation is one of our most valuable business assets and is built mostly on one thing: happy customers. What if you don’t have happy customers yet? What if you’re new in business … Keep reading…
Get Your Own Board of Directors
Mastermind groups can take many forms. I have been fortunate to be a member of several wonderful groups. In some cases, we didn’t call them mastermind groups… but that’s what they were. The concept comes from Napoleon Hill in Think and Grow Rich. He defines … Keep reading…
What’s being said about you online?
An easy way to monitor your online reputation is to set up a Google Alert. It’s quick and free. Follow this link www.google.ca/alerts and enter your full name with quotation marks around it – like “Linda Daley”. It’s a good idea to set one up with your … Keep reading…