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Is Your Website Working for You or Against You?

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Every time I do online research, I find broken things. I’m curious; I like to see how things work. And it’s quite amazing how many times I find things that don’t work, or don’t work well. I’m not just talking about small business websites – even … Keep reading…

6 Lessons Learned from Prepping for the Social Media Day Halifax Conference

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photo credit @onceadaley on Instagram If you attended Social Media Day Halifax 2018 on Friday, I sure hope you enjoyed yourself and learned lots. I know I did! And not all my learning was from the presenters and sessions. Here are a few examples from the … Keep reading…

Your Marketing Images Represent Your Business

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If you were holding a dinner where each plate sold for $150, would you buy the invitations at the dollar store? No? So don’t promote anything important for your business with a free overused 5-year-old Pixabay image. There are options – lots of options – … Keep reading…

There’s a New Way to Think About List-building

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Having a discussion with a friend recently about Messenger chatbots for delivering newsletters, she was perturbed there would be no way to download a list of subscribers. My response was, “Why would you want to?” These contacts have only opted in to receive communication via Messenger. By … Keep reading…

The Wrong Way to Introduce Your First Newsletter

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You wouldn’t hug a complete stranger. So, if the red-head in the photo approached you on the street, you’d likely back away and think WTF. Even if he wants a date, that’s a pretty lame approach. We don’t have much room for needy strangers in … Keep reading…

Finding a New Angle for Your Best Information

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Stuck, uninspired, unmotivated, feeling stale – anyone who blogs regularly is going to experience those things from time to time. Especially when we’re busy, it’s hard to take time to get inspired. Sometimes I don’t need inspiration so much as a new angle – a … Keep reading…

I Haven’t Been Walking My Marketing Talk

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If you’ve been in a classroom with me or even chatted over coffee, you’ll have heard me say something like, “You just have to start somewhere and then it’ll be easier to keep going and trying new things.” Of course, I’d be talking about some … Keep reading…

You Don’t Know Jack About Social Media Until You’ve Worked With Experts

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Last fall I remember feeling disappointed that I never seem to have much time for learning anymore. I was thinking the small business people taking my courses were smart to commit a half day a week to learn key marketing skills. I learn while I’m … Keep reading…

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How To Give and Get Great Referrals

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How about that feeling when a colleague sends you a new referral? Great, eh? Referrals are so much more than new business; they’re also a sign of trust. That’s why we need to treat our referrals with such care. But what happens when you discover … Keep reading…

How Do You Know If What You’re Doing Is Working?

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If you aren’t looking at statistics at all, how do you know if your online marketing efforts are paying off? You don’t need to have a complex Google Analytics set-up to keep an eye on trends. Yes, hard numbers are good to know but trends … Keep reading…

Old Tech for New Content Ideas

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File cards – yup, I’ve been walking around with a few in my purse, wrapped in an elastic band. File cards are fantastic for catching your great content ideas, and here’s why: Small size – less space than a notebook and no bigger than a … Keep reading…

Online Products Don’t Sell Themselves

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Of course, we all know this, don’t we? Yet there is a multi-million dollar industry based on DIY marketing that somehow makes us forget this VERY IMPORTANT aspect of our business strategies. Or perhaps it makes us feel overconfident in our abilities to both sell … Keep reading…

Where To Find Your Best Content Ideas

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“What will I write about this week?” Wouldn’t it be great if content ideas popped into your head just when you need them? (Cue the light bulb!) You’ll find the best content ideas amid your daily business activities – but you have to be alert … Keep reading…

What Do You REALLY Want People to Do on Your Website?

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Over the last 10 years or so I’ve built close to 100 websites and landing pages. In the olden days, clients would send me Word docs with the text for each page. I would add the pages, insert the text, and insist on a call-to-action … Keep reading…

Pick a Topic Like You Would Pick an Apple

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Consider how likely you would be to open/read articles with these titles: How to Be a Politician Small Business Marketing Healthy Foods for Everyone Dressing for Work The Benefits of Travel How to Find Any Job How to Be a Millionaire Nothing much exciting… been … Keep reading…

Do You Get Excited About Marketing Tasks?

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Do you enjoy doing your own marketing? The answer has a big impact on how successful you will be at it. Stop and consider: Do you like doing marketing work? Do you have the needed skills? Are you good at it, really? Is what you’re … Keep reading…

7 Out Of 12 Small Business Bloggers Agree On This

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When I teach marketing courses, the group eventually tires of seeing this list come up on the screen in every class: Build relationships, community Grow your reputation, sphere of influence Be seen as an expert Share valuable info, products, services Increase your social media following … Keep reading…

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How a Not-so-good Writer Can Be Successful at Blogging

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I like to joke that I’m a great example of how someone who can’t write can still have success with a blog. The fact is, in my past career I did a lot of writing: job descriptions, standard operating procedures, workflows, and reports of all … Keep reading…

What Kind of Busy Are You?

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Since when does being busy have to be a bad thing? It’s easy to find articles about how to avoid busy-work and how not to wear ‘busy’ as a badge. My first inkling that ‘busy’ isn’t always good came in the form of a phone … Keep reading…

This Useful Process Helps You Teach with Your Writing

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If you do any amount of training or facilitating work with customers, you may already be familiar with adult learning models. Teachers use them to prepare insightful learning experiences. The one I’m familiar with is Kolb’s Experiential Learning Cycle but there are others equally useful: … Keep reading…

Here’s How Writing Content Turns You Into an Expert

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There are many marketing benefits to regular blogging or writing a newsletter. But other – perhaps more important – benefits may not be clear until after you’ve been doing it a while. Regardless of how much you know, sooner or later you’re going to need … Keep reading…

Why Does Everybody Know Me?

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“Everybody knows who you are. How do you know so many people?” I hear it every so often… and my answer is really easy. It’s not because I’m such a charming person. It’s absolutely because my name shows up in their inbox every single week. … Keep reading…

The Worst Thing About Moving My Website to WordPress

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There have been many good things about moving my website to a WordPress platform late last fall. And there have been a few frustrating things. I’d been doing a pretty good job of ignoring some of those frustrating things until I received an email from … Keep reading…

Combine Networking with Research for Killer Content

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Looking for a unique and easy content idea for your blog or newsletter? It will even improve your networking at the next event you attend. Think of a survey question where the answers of many people will give you market insight. Make sure: The results … Keep reading…