Reducing the Noise

One problem with the current social media soup is the high noise to relevant signal ratio. The most effective way to deal with this problem is to find accepted and popular experts in your field of interest and subscribe to their feeds. This will lead you to … Keep reading…

Is Your Blog Browse Friendly?

Some of you may be blogging to drive readers to a target post of the day but for those of you blogging to have your readers browse your blog much like a magazine, you will want to make sure you are making full use of tags or … Keep reading…

What’s your Word Count?

How long should a blog post be? It’s a common question that has no definitive answer. Some experts recommend keeping your posts under 800 words and others, under 500. One thing we all seem to agree on is that you have a brief moment to capture the … Keep reading…

Breaking Routine

A routine is not necessarily a bad thing but if blogging topics have become routine for you, chances are that your audience feels the same. One way to break the routine is to put very short survey questions on your blog asking your readers what … Keep reading…

Remember Your Audience

Keeping blog content relevant to your target reader is a key factor in blog success but can easily get lost in our rush to get everything done. One way to slow down and remember your audience is to sit quietly at your keyboard for even … Keep reading…

What’s being said about you online?

An easy way to monitor your online reputation is to set up a Google Alert. It’s quick and free. Follow this link www.google.ca/alerts and enter your full name with quotation marks around it – like “Linda Daley”. It’s a good idea to set one up with your … Keep reading…

Blog Posting Frequency

There are many reasons to blog for business so it is important to determine what your goals are with a business blog. A blog is the same as any other business process. You need to determine your end goal and plan a strategy that gets you there. … Keep reading…

Search for the Best Blog

Although I’ve set up the odd blog for other people, I’ve never really considered having one myself… until 2 days ago. My friend, Danielle, convinced me to contribute to a ‘photo a day’ blog. In 2 days, we’ve explored WordPress, Tumblr and Blogger, but ended … Keep reading…