A Few Good Reasons

“Why do I care if I get along with my co-workers or not?”This bold statement came from a young woman participating in a workshop I was delivering at a Halifax cosmetology school a couple of years ago. It was more of a statement than a … Keep reading…

What I Learned from a Marketing Guru

I am fortunate to be good friends with a sales and marketing consultant. After years of advice, some things are definitely sticking. One of the most useful has been the P-O-S formula: Pain – what is your clients’ pain?Outcomes – what will be the result of working … Keep reading…

Check Things Off

I have clients and potential clients that want to start e-marketing campaigns. They are stuck at the step of putting together their first mailing list. In an effort to help, I decided I would give them a specific list of things they can do to … Keep reading…

What I Learned from a Telephone Guru

I am fortunate to be good friends with The Phone Lady. There are many important things that I have learned from her – the most difficult has been to stop using the word ‘just’. That insidious little word just wants to sneak in everywhere. The … Keep reading…

The Rider, The Elephant and The Path

My business is all about making things easy for my clients. What I’ve learned is that making things easy isn’t the only secret to success. My clients need direction and motivation too. Getting the right mix of all three can be a challenge but, when … Keep reading…

Feeling Overwhelmed?

As an entrepreneur, it’s often difficult to find time and energy for back burner items like… setting up, figuring out, checking out, gathering new ideas or starting anything new. Particularly when the item is computer-based and it’s a sunny summer day! It’s easy to get overwhelmed online and stray … Keep reading…

The Line between Work and Play

My friend and colleague Jane Veldhoven posted a blog today about the time management challenges attached to social media. From that perspective, Facebook, Twitter, YouTube, Flickr, etc. are definitely the culprits in stealing our time. It’s where the line between work and play overlap. We can spend hours … Keep reading…

Increase your Blog Readership on Linked In

Put your most recent blog posts on your Linked In profile using either of these applications: They will display the title and first paragraph of your most recent blog post on your Linked In profile.  Find these apps:  from the Linked In main menu choose … Keep reading…

Reducing the Noise

One problem with the current social media soup is the high noise to relevant signal ratio. The most effective way to deal with this problem is to find accepted and popular experts in your field of interest and subscribe to their feeds. This will lead you to … Keep reading…

Is Your Blog Browse Friendly?

Some of you may be blogging to drive readers to a target post of the day but for those of you blogging to have your readers browse your blog much like a magazine, you will want to make sure you are making full use of tags or … Keep reading…

What’s your Word Count?

How long should a blog post be? It’s a common question that has no definitive answer. Some experts recommend keeping your posts under 800 words and others, under 500. One thing we all seem to agree on is that you have a brief moment to capture the … Keep reading…

Breaking Routine

A routine is not necessarily a bad thing but if blogging topics have become routine for you, chances are that your audience feels the same. One way to break the routine is to put very short survey questions on your blog asking your readers what … Keep reading…

Remember Your Audience

Keeping blog content relevant to your target reader is a key factor in blog success but can easily get lost in our rush to get everything done. One way to slow down and remember your audience is to sit quietly at your keyboard for even … Keep reading…

What’s being said about you online?

An easy way to monitor your online reputation is to set up a Google Alert. It’s quick and free. Follow this link www.google.ca/alerts and enter your full name with quotation marks around it – like “Linda Daley”. It’s a good idea to set one up with your … Keep reading…

Blog Posting Frequency

There are many reasons to blog for business so it is important to determine what your goals are with a business blog. A blog is the same as any other business process. You need to determine your end goal and plan a strategy that gets you there. … Keep reading…

Search for the Best Blog

Although I’ve set up the odd blog for other people, I’ve never really considered having one myself… until 2 days ago. My friend, Danielle, convinced me to contribute to a ‘photo a day’ blog. In 2 days, we’ve explored WordPress, Tumblr and Blogger, but ended … Keep reading…