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Color Scheme Designer

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www.colorschemedesigner.com I use this tool all the time when developing colour schemes for clients’ newsletters. You can play around to find a scheme you like. Or you can enter an HTML# and it’ll give you the matches.   Click to Tweet this Article

Prezi

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Prezi is a very different presentation software… I love it! http://www.prezi.com/Check out this one I made to illustrate the newsletter set-up process: http://prezi.com/b0u1bxp8iywu/newsletter-campaign-creation-process/ Click to Tweet this Article

Getting a Reputation

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“Reputation is the currency of networking and referrals.” – Scott Allen A positive reputation is one of our most valuable business assets and is built mostly on one thing: happy customers. What if you don’t have happy customers yet? What if you’re new in business … Keep reading…

Quora

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A website devoted to answering people’s questions on a variety of subjects. The twist with Quora is that it allows you to interact with others on the site and develop relationships while also giving a sense of fun. Two reasons to use it: to build … Keep reading…

Requesting a Testimonial

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You might be surprised at how many small business owners don’t collect testimonials on a regular basis. When I ask clients for testimonials to put on their newsletter, brochure or website, there is often a big scramble to start gathering them. I was like that … Keep reading…

Get Your Own Board of Directors

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Mastermind groups can take many forms. I have been fortunate to be a member of several wonderful groups. In some cases, we didn’t call them mastermind groups… but that’s what they were. The concept comes from Napoleon Hill in Think and Grow Rich. He defines … Keep reading…

Build On Your LinkedIn Relationships

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Set up your LinkedIn preferences so that you are receiving an update email at least once a week. Use the email as a reminder and, when you receive it, scroll to the bottom and click on ‘view all network updates’. Take a few minutes to … Keep reading…

If You Hate Networking…

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Take the lead and hold your own networking event. Sound counterintuitive? Perhaps, but you will be in control – which leads to confidence. Starting your own event will greatly expand your reputation, relationships and marketing reach. It could be a one-time event, such as a … Keep reading…

Pay your Bills Automatically

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Getting statements and paying bills online is convenient, but it’s even more convenient to have them paid automatically. Consider having all your business expenses automatically charged to one credit card (that gives you airline mileage or other perks). Then have that credit card statement automatically … Keep reading…

Beat the Business Blahs

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This is a blah time of year. The lack of sunshine is making me listless. I’m anxious for spring… and my garden. My enthusiasm is waning a bit. Are you feeling it too? Running a small business is hard. We can’t afford to show it … Keep reading…

Doodle

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A cool little online app that you can use to coordinate decision-making among a group of people… and it’s really simple! You can ask for available dates for a meeting or ask for input to a decision.www.doodle.com(Thanks to Joan for this handy tool!) Click to … Keep reading…

Action and Email Don’t Mix

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Reactionary Workflow – reacting to what’s coming in rather than being proactive. It’s a new term but a familiar feeling… and it sure did resonate with me. Being constantly connected means that it’s really easy for people to contact us. As a consequence, our ability … Keep reading…

What is Everybody Searching For?

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Take a few minutes to refresh your knowledge about the most popular keywords in your industry and area of specialty. You can use this handy Google Insights for Search tool to find out what the world is searching for. Or you can narrow it down … Keep reading…

Ask for Action

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Sometimes things are easier if someone else will just tell me what to do. That way of thinking especially applies to our websites and newsletters. Your call-to-action is critical. It’s the reason for people to contact you. Use your website and newsletter to convert contacts … Keep reading…

It’s a New Year… and New Copyright Date

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Make sure your website and other online places are showing current copyright dates. Old dates can have people questioning if you’re still around and how current your information is. If you have print or electronic material with copyright dates, also remember to update those! Click … Keep reading…

The End Result

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We all have the same 24 hours daily to accomplish our tasks. They come in a myriad of forms: phone calls, emails, projects, operational and administrative work, appointments, meetings and more. Priorities conflict, distractions tempt us and it’s hard to keep our eyes on the … Keep reading…

Change is Good

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I make a lot less money now than I did ten years ago. Back then I was single, living in Toronto and climbing the corporate ladder. The lifestyle I enjoy now is much slower paced and I certainly wouldn’t have considered it successful or goal-worthy … Keep reading…

Success is a Personal Thing

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One of my personal success factors is being able to afford to have someone come in and clean for me every two weeks. It started 15 years ago when I was single and living in Toronto. I was flying all over North America and my … Keep reading…

How Many Minutes?

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Should you take the time to set up a good process?Whenever you think “If only…” with regard to your work, you have an opportunity. Consider it from an economic perspective: How many minutes would that “if only” save you each time it occurs? How many … Keep reading…

A Few Good Reasons

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“Why do I care if I get along with my co-workers or not?”This bold statement came from a young woman participating in a workshop I was delivering at a Halifax cosmetology school a couple of years ago. It was more of a statement than a … Keep reading…

What I Learned from a Marketing Guru

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I am fortunate to be good friends with a sales and marketing consultant. After years of advice, some things are definitely sticking. One of the most useful has been the P-O-S formula: Pain – what is your clients’ pain?Outcomes – what will be the result of working … Keep reading…

Check Things Off

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I have clients and potential clients that want to start e-marketing campaigns. They are stuck at the step of putting together their first mailing list. In an effort to help, I decided I would give them a specific list of things they can do to … Keep reading…

What I Learned from a Telephone Guru

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I am fortunate to be good friends with The Phone Lady. There are many important things that I have learned from her – the most difficult has been to stop using the word ‘just’. That insidious little word just wants to sneak in everywhere. The … Keep reading…

The Rider, The Elephant and The Path

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My business is all about making things easy for my clients. What I’ve learned is that making things easy isn’t the only secret to success. My clients need direction and motivation too. Getting the right mix of all three can be a challenge but, when … Keep reading…