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Prevent Scope Creep

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All big projects have the potential for scope creep – uncontrolled changes in project scope. It results in missed deadlines, budget overruns and altered deliverables. We entrepreneurs can be guilty of this when it comes to operating our businesses. It’s easy to get distracted by … Keep reading…

The Importance of Your Subject Line

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Most people have email boxes that are overflowing and not enough time to read it all. If you are like me, a day out of the office can bring dread when I finally get back to my desk… and my inbox! Your subject line needs to prompt … Keep reading…

Supercalifragilisticexpialidocious

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OK, so you might need 34 letters to say “I feel good!” in some circumstances. But I can’t ever imagine needing 340 words to say “expect glitches”. A client of mine received this email below from an online service provider. No, you won’t want to read it anymore than … Keep reading…

Your Goals Shape Your Content

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You may have several goals you want to achieve by way of your newsletter (substitute website, blog and/or social media as it applies to you). Probably you want to increase sales. Here are some other possible related goals: ‘Touching’ your customers, prospects and colleagues on a … Keep reading…

Purposeless Learning

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I love learning. It’s one of my favourite things to do. When I retire, I’m going back to university. Usually, I want to learn something because I’ve had a little taste of it and (a) I’m just plain curious or (b) I want to learn … Keep reading…

Keep Your Content Fresh

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Creating content can be a real show-stopper when it comes to kicking off projects like a new newsletter, website or blog. I often hear some version of this: “What the heck am I going to write about?” Fresh, interesting content is important to ensure your … Keep reading…

Build It and Work at It

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A newsletter is not one of those ‘build it and they will come’ things. It takes work to both maintain and build on each relationship that you (re-)start with each issue. Maintain: Give your readers what they want, not what you want to give them. Deliver … Keep reading…

Writing the Wrong

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I’ve been talking to a lot of people lately about creating and organizing their content for various purposes and places. In the process of conducting a recent lunch and learn on the subject, I collected lots of tips and ideas, and here’s a good one. Share … Keep reading…

Check Up on Your eMail Marketing

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As a follow up to my last article about managing what you measure, here is something else you should pay attention to: Do you know what your email marketing campaign is doing for you? That will lead you to answer the question: Should you be doing … Keep reading…

You Manage What You Measure

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One of my favourite bosses worked by the motto “if it’s worth doing, it’s worth measuring”. When I whined that something just couldn’t be measured, he would say, “There’s always something to measure.” And he was always right. It’s an important concept for small business … Keep reading…

You don’t want Subscribers

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What you want are fans. Let’s dispel a newsletter myth. The myth is that you want to keep as many subscribers as you can. That’s simply not true. You pay for subscribers. If someone is not reading or forwarding your newsletter, why do you want to send it to … Keep reading…

Content that Builds Trust

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Different types of marketing content will achieve different things. You can educate and inform, build trust, establish your expertise, expand your community, and generate sales. Building trust is one strategy that is appropriate for just about any type of organization or independent professional. It can … Keep reading…

Quick Tip – Avoid Hidden Format Problems

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When you’re inserting content into your newsletter, website or blog, you’re often copying it from other documents.  I suggest you always compose in Word (or similar) to take advantage of its spelling and grammar-checking functionality. Your formatting in Word may not be the same as your … Keep reading…

How Much is Too Much?

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Equally important, how much is too little? Too much and too little can both be bad when it comes to email marketing. People ask me how often they should send out their newsletter and I always answer the same thing – as often as you can bring value … Keep reading…

crowd

Don’t Forget Your Fans

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You have 2 types of newsletter subscribers: People who are interested in your content, whether it is informational or promotional: your audience People who are interested in you and helping you succeed: your fans Your ideal clients are the first group. Your 3 F’s – … Keep reading…

Deciding to Delegate

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If you are a control freak like me, you’ll know that delegation is a BIG decision. There are lots of things to consider. The question of what to delegate should be easy but often isn’t. You want to delegate things that… you don’t like to … Keep reading…

The Fun of Flickr

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If there is anything visual about what you do, you should be using Flickr.  It’s another social media tool and a whole other community that needs to know about what you do.  (As an example, see this photo I posted last year which garnered unexpected … Keep reading…

Another Kind of Challenge

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As I step into my 7th year in business, it strikes me that I’m facing a whole new set of challenges this year. That means new experiences and probably some goof-ups to learn from. For my first few years in business, my focus was on … Keep reading…

Hurricane Irene and Newsletters

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To all of you readers who have established email contact lists… are you capitalizing on opportunities that are staring you in the face? Today I received a timely and relevant email from Fairway Insurance Services – a warning about preparedness for Hurricane Irene.  It included an … Keep reading…

Be a Tease!

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I came across this excellent example of how to promote your newsletter sign-up on your website: It’s not visually appealing, but it says all the right things.  It tells me what I can expect by signing up and teases me with what’s coming up next.  The only thing … Keep reading…

What to Write About

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Your website is about what you do and your blog is about why you love what you do. I wish I could say I made that up but I read it somewhere. It has really stuck with me though. What an easy rule to follow! … Keep reading…

COLOURlovers

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This site was recommended by my friend Anita Hovey at Twirp Communications. Be prepared to spend a little time browsing! Very useful for determining colour schemes and for seamless backgrounds. (And they actually spell ‘colour’ right for us Canadians 😉 http://www.colourlovers.com/   Click to Tweet this Article

Blacklisted!

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It feels like someone was messing with my credit score this week. My domain daleyprogress.com was blacklisted. There are a couple of things about this I’d like to share. How did it happen? Apparently, a link to an event in one of my newsletters pointed to a … Keep reading…

Email versus Social Media

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Social media trumps all! Email is still king! There are strong opinions being expressed – pro email or pro social media – all over the web, and in person. The internet is littered with statistics that can be bent one way or the other. Like most decisions in … Keep reading…