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dripping fawcet

To Drip, or Not… What is the Goal?

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If you’re new to the lead magnet game, you may be confused… and rightfully so. There’s a lot of info and advice out there, much of it is conflicting. This article comes nowhere close to covering the whole gamut of options but my goal is … Keep reading…

Are You Blogging in Your Head Instead of on Your Website?

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Received this message from a friend: “Why is it that we even bother to carry “writing” around in our heads? As soon as we sit down to do it, it is completely different than what we’ve been thinking about!” I know she wasn’t looking for … Keep reading…

no, maybe, yes choices in chalk

How to Choose the Right Marketing Software for Your Small Business

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You’ve probably already experienced it: you bought or subscribed to some software that you’ve since ditched in favour of another option. I’ve done it lots. Often, we don’t know what we don’t know till we give it a try. Sometimes there is no one app … Keep reading…

Newsletter, Blog, Promotion, Advertisement, Spam – An Email by Any Other Name

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When you scan your inbox each morning, how do you decide what to open, what to delete, or what to leave for later reading? People choose to open emails based roughly 50% on the subject line and 50% on recognizing the sender’s name. That’s a rough … Keep reading…

empty box

Tips to Clear Your Inbox

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Email is a business tool we just can’t avoid. Keeping our inboxes manageable is a daily challenge. (Believe me, I’ve tried the avoiding option and it only becomes a bigger job.) I’m usually pretty good about reading and responding; it’s the filing and organizing that … Keep reading…

wall with ladders

Always Showing Up

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One night last week I dreamed that Mary Jane Copps and I co-authored a best-selling book called “Always Showing Up”. It was about the importance of being seen often and always bringing value to clients, potential clients and referrers – the commitment to building relationships … Keep reading…

What are You Curious About? That’s Your Marketing Content!

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My friend Anita Kirkbride has been digging deep into all the social media platforms for years and regularly shares updates on changes and new developments. Another friend Alison Knott enjoys reading about stats, trends and best practices, and shares interesting tidbits in her monthly newsletter … Keep reading…

children looking over a wall

Can I Make You Curious?

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Perhaps it’s the control freak in me but have you ever wished you could make someone else be more curious? Years ago when I lived in Toronto, I went out with a guy who, after a few dates, suggested I shouldn’t talk about my work … Keep reading…

man with binoculars

Beautiful Doesn’t Equal Attention

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We can all appreciate a beautiful website or newsletter or social feed. Colours, fonts, everything matches. Brand expression can be a wonderful thing. Last year, I was working with a new client who raised a concern that the colour I had used for the call-to-action … Keep reading…

woman typing on laptop

I Want to Start a Newsletter for My Small Business – Where Do I Start?

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It’s easy to get hamstrung by what you don’t know… and then do nothing at all. If starting an email newsletter for your small business has been on your to-do list for a while, here’s the perfect place to start. Below I’ve gathered my best … Keep reading…

Email Marketing: Text vs. Images

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Have you ever opened an email to a big blank nothing? Probably you saw a little icon that tells you there should have been an image… but it wasn’t loading for you. Ugh, what a waste of time opening that email. Of course, you don’t … Keep reading…

men talking

Let’s Give Them Something to Talk About

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THIS is yet another good reason to be creating marketing content: “Conversation is king. Content is just something to talk about.” – Cory Doctorow While I would argue that content is more than just something to talk about (or should be), I love this sentiment! … Keep reading…

hopscotch

Consistency Comes from Having a Process

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Late in the ’90s, after an intense SAP implementation with my employer at the time in Toronto, I spent the better part of a year working with all of the different business groups to document and improve on their process workflows. This meant travelling to … Keep reading…

woman holding face mask

One Word for 2021

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When 2020 arrived, I had recently split with my husband of 17 years, sold our family home, and moved into a new apartment. The problem was that during the year of getting the house ready and sold, I turned away work. And I started the … Keep reading…

woman reading with cat

Books and Games: Enlightening and Strategic 2020

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Like you, this past year has been one of changing and adapting for my business. And also like you, it’s meant big changes to my personal life. For one thing, I had more time to read. But instead of escaping into my usual murder mysteries … Keep reading…

easy button

Easy Solutions to Complex Problems?

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“For every complex problem, there is an answer that is clear, simple, and wrong.” – Henry L. Mencken – Henry was not a small business owner. Instead, he was a journalist, essayist, satirist, cultural critic and scholar who penned that quote a hundred years ago. … Keep reading…

woman clutching failing writing attempts

If Starting to Write is What’s Causing You Pain…

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A glowing white screen can be mesmerizing in its utter emptiness, taunting you to type something… but not just anything. It’s got to be useful or interesting to your blog and newsletter readers. It’s got to be better than the last article you wrote. It’s … Keep reading…

woman excited about email

Ideas for Your Holiday Email Campaign

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It’s that time of year when our email boxes quickly fill up each day with special promotions – Black Friday will kick it all off. Depending on your type of business and target market, you may be (should be?) considering doing some extra promotional emails … Keep reading…

List Building Questions Answered

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Back in June, I had the honour and pleasure of being a guest on Mary Jane Copps’ monthly webinar. The topic was “How to Continually Grow Your List… and Why It’s Important”. We had a wonderful chat and answered common questions about list building. You can … Keep reading…

Avoid Marketing Emergencies by Planning Backwards

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I’ve joked to friends that no one ever needs to reach me in a hot rush because there are no marketing emergencies. In fact, there are some things that might constitute an “emergency” (Sheldon quotes), such as a website going down or an app not … Keep reading…

blog graph

1,000,000 Pageviews Happy Dance

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I’m tickled pink because I finally reached 1M pageviews here on the blog. It feels like a #VanityStat but I know it has led to lots of great opportunities over the years… ten years, in fact. This wasn’t even a goal when I started blogging in … Keep reading…

Perpetual One-Question Survey = Evergreen Content

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You and I both know it can be a lot of work to keep the content machine going – blogging, email marketing, social media and more. When I find an idea I can execute in 15 minutes that will give me social media posts and … Keep reading…

How to Avoid Iffy Language in Your Marketing Calls-to-action

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If your ideal client has finally found you – your website, your blog, your social profiles – you want to be strong and confident with your calls-to-action. I’ve written before about ‘just’ and ‘feel free’ and other wishy-washy language. It doesn’t serve you well. Here’s … Keep reading…

The Truth About Magic Bullets

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There are no 3-easy-steps to becoming a millionaire. If magic bullets and passive income really existed, we’d ALL be sitting around enjoying the view from our yachts. Cambridge Dictionary defines a ‘magic bullet’ as “a quick and simple solution to a difficult problem”. None of … Keep reading…