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LindaDaley

You don’t want Subscribers

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What you want are fans. Let’s dispel a newsletter myth. The myth is that you want to keep as many subscribers as you can. That’s simply not true. You pay for subscribers. If someone is not reading or forwarding your newsletter, why do you want to send it to … Keep reading…

Content that Builds Trust

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Different types of marketing content will achieve different things. You can educate and inform, build trust, establish your expertise, expand your community, and generate sales. Building trust is one strategy that is appropriate for just about any type of organization or independent professional. It can … Keep reading…

Quick Tip – Avoid Hidden Format Problems

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When you’re inserting content into your newsletter, website or blog, you’re often copying it from other documents.  I suggest you always compose in Word (or similar) to take advantage of its spelling and grammar-checking functionality. Your formatting in Word may not be the same as your … Keep reading…

How Much is Too Much?

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Equally important, how much is too little? Too much and too little can both be bad when it comes to email marketing. People ask me how often they should send out their newsletter and I always answer the same thing – as often as you can bring value … Keep reading…

crowd

Don’t Forget Your Fans

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You have 2 types of newsletter subscribers: People who are interested in your content, whether it is informational or promotional: your audience People who are interested in you and helping you succeed: your fans Your ideal clients are the first group. Your 3 F’s – … Keep reading…

Deciding to Delegate

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If you are a control freak like me, you’ll know that delegation is a BIG decision. There are lots of things to consider. The question of what to delegate should be easy but often isn’t. You want to delegate things that… you don’t like to … Keep reading…

The Fun of Flickr

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If there is anything visual about what you do, you should be using Flickr.  It’s another social media tool and a whole other community that needs to know about what you do.  (As an example, see this photo I posted last year which garnered unexpected … Keep reading…

Another Kind of Challenge

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As I step into my 7th year in business, it strikes me that I’m facing a whole new set of challenges this year. That means new experiences and probably some goof-ups to learn from. For my first few years in business, my focus was on … Keep reading…

Hurricane Irene and Newsletters

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To all of you readers who have established email contact lists… are you capitalizing on opportunities that are staring you in the face? Today I received a timely and relevant email from Fairway Insurance Services – a warning about preparedness for Hurricane Irene.  It included an … Keep reading…

Be a Tease!

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I came across this excellent example of how to promote your newsletter sign-up on your website: It’s not visually appealing, but it says all the right things.  It tells me what I can expect by signing up and teases me with what’s coming up next.  The only thing … Keep reading…

What to Write About

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Your website is about what you do and your blog is about why you love what you do. I wish I could say I made that up but I read it somewhere. It has really stuck with me though. What an easy rule to follow! … Keep reading…

COLOURlovers

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This site was recommended by my friend Anita Hovey at Twirp Communications. Be prepared to spend a little time browsing! Very useful for determining colour schemes and for seamless backgrounds. (And they actually spell ‘colour’ right for us Canadians 😉 http://www.colourlovers.com/   Click to Tweet this Article

Blacklisted!

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It feels like someone was messing with my credit score this week. My domain daleyprogress.com was blacklisted. There are a couple of things about this I’d like to share. How did it happen? Apparently, a link to an event in one of my newsletters pointed to a … Keep reading…

Email versus Social Media

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Social media trumps all! Email is still king! There are strong opinions being expressed – pro email or pro social media – all over the web, and in person. The internet is littered with statistics that can be bent one way or the other. Like most decisions in … Keep reading…

Color Scheme Designer

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www.colorschemedesigner.com I use this tool all the time when developing colour schemes for clients’ newsletters. You can play around to find a scheme you like. Or you can enter an HTML# and it’ll give you the matches.   Click to Tweet this Article

Prezi

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Prezi is a very different presentation software… I love it! http://www.prezi.com/Check out this one I made to illustrate the newsletter set-up process: http://prezi.com/b0u1bxp8iywu/newsletter-campaign-creation-process/ Click to Tweet this Article

Getting a Reputation

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“Reputation is the currency of networking and referrals.” – Scott Allen A positive reputation is one of our most valuable business assets and is built mostly on one thing: happy customers. What if you don’t have happy customers yet? What if you’re new in business … Keep reading…

Quora

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A website devoted to answering people’s questions on a variety of subjects. The twist with Quora is that it allows you to interact with others on the site and develop relationships while also giving a sense of fun. Two reasons to use it: to build … Keep reading…

Requesting a Testimonial

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You might be surprised at how many small business owners don’t collect testimonials on a regular basis. When I ask clients for testimonials to put on their newsletter, brochure or website, there is often a big scramble to start gathering them. I was like that … Keep reading…

Get Your Own Board of Directors

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Mastermind groups can take many forms. I have been fortunate to be a member of several wonderful groups. In some cases, we didn’t call them mastermind groups… but that’s what they were. The concept comes from Napoleon Hill in Think and Grow Rich. He defines … Keep reading…

Build On Your LinkedIn Relationships

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Set up your LinkedIn preferences so that you are receiving an update email at least once a week. Use the email as a reminder and, when you receive it, scroll to the bottom and click on ‘view all network updates’. Take a few minutes to … Keep reading…

If You Hate Networking…

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Take the lead and hold your own networking event. Sound counterintuitive? Perhaps, but you will be in control – which leads to confidence. Starting your own event will greatly expand your reputation, relationships and marketing reach. It could be a one-time event, such as a … Keep reading…

Pay your Bills Automatically

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Getting statements and paying bills online is convenient, but it’s even more convenient to have them paid automatically. Consider having all your business expenses automatically charged to one credit card (that gives you airline mileage or other perks). Then have that credit card statement automatically … Keep reading…

Beat the Business Blahs

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This is a blah time of year. The lack of sunshine is making me listless. I’m anxious for spring… and my garden. My enthusiasm is waning a bit. Are you feeling it too? Running a small business is hard. We can’t afford to show it … Keep reading…