You're viewing...


Navigating AI in Content Creation for Small Businesses


In a time when artificial intelligence (AI) is changing the way we do content marketing, small business owners stand at a crossroads. How do we harness this technology without losing the personal touch that defines our brands? And how do we continue to stand out … Keep reading…

calendar with pins stuck on certain dates

Evergreen Content Scheduling


I used to do production scheduling for batches of bleach in a chemical plant. Well, lots more than bleach but that’s what I always smelled like after work according to my boyfriend at the time. Fast forward 30 years and the scheduling I do now … Keep reading…

Outstanding Newsletter Promo


Stolen from Ann Handley’s newsletter, when I saw this, I really did LOL. I’m not suggesting you buy a billboard but if you think people don’t sign up for newsletters anymore, you’d be wrong. Here are some reasons why people (including me and you) continue … Keep reading…

man's feet clad in comfortable boots

Features vs Benefits in Small Business Marketing


We can get so caught up in all the details of what we do that it’s often hard to see our businesses from the outside as customers and potential customers. It’s that “too much knowledge” thing. Our brains naturally fill in blanks to create a … Keep reading…

sequence of blocks

Leads or List-building… Decisions, Decisions


It’s so easy to get distracted when doing our own marketing work. Even when we have a plan and the supporting processes in place, losing focus is a daily challenge. Recently while masterminding with a friend, we were reviewing an email automation that she’s been … Keep reading…

Email is Still the Marketing Superhero


Since last fall, I’d been noticing unfavourable trends in open rates. It was disheartening because email has been my thing for so many years. Today I’m so (so so) happy to report that it’s not a real problem – people are still opening emails as … Keep reading…

Small Business Blogging: Your Third Post


Now that you’ve got a start with your first and second posts, let’s tackle a listicle (a list turned into an article). Grab a pen and notepad and we’ll get started. The “What You Need to Know” Article Listicles are my favourite blog posts to … Keep reading…

hand typing on laptop

Small Business Blogging: Your Second Post


Following on from Small Business Blogging: Your First Post, this time you’ll be thinking about the future of your business. In fact, you’re going to do a brainstorming exercise to help potential customers find you by internet search. (If you haven’t done the first post … Keep reading…

writing with pencil

Small Business Blogging: Your First Post


A recent comment on Twitter reminded me again that each person has their own challenges when it comes to creating marketing content. But if you run a business, there’s always something to say. Ideation, like writing, gets easier with practice. But if you really don’t … Keep reading…

2 balls baalancing

Interesting or Useful? Aim for Both


Many years ago when I started this blog, I focused a lot on email newsletters. I used to say that a newsletter must be interesting or useful… and both are what you’re aiming for. I was saying that before ‘content’ became a thing but, of … Keep reading…

balancing rosks

One Word for 2022


It’s been another rough year for many small business owners. I was just reading my ‘one word’ post from a year ago. I remember feeling pretty optimistic at the time – thinking things can only get better… and other such nonsense. Was I ever wrong! … Keep reading…

Is the Journey More Important than the Goal?


Sometimes we can find business wisdom in the strangest places. Recently, while watching an interview with an actor (OK, I admit, it was Sam Heughan) about performance excellence, I got caught up in their discussion about goals and how goals may not be as important … Keep reading…

awake at night worried

Everything is Scheduled

In ,

“Everything is scheduled” is one of the most common messages I send to clients. Then I go check it off on my workflow and… onto the next thing. It feels like erasing my mental whiteboard, clearing space for more. Scheduling marketing tasks in advance has … Keep reading…

Talking to More Than One Market? There’s a Strategy for That


It can be hard enough to figure out a marketing strategy for one target market, let alone two or more. Yet it’s absolutely worthwhile to create content as specific to your contacts’ interests as possible. Because if you are trying to satisfy everyone, no one … Keep reading…

women shaking hands

Get to Know Your Contacts Better


This post was going to be titled “What You Need to Know About Segmenting” but that sure didn’t seem like a good reason for you to open and read. Even I tend to avoid articles making use of those marketing concept words. Segmenting is a … Keep reading…

fingers with faces

Is Your Website Social-Media-Sharing-Friendly?


You come across some really great information that you want to share on your LinkedIn feed (or Facebook, Twitter…). You write the post with care, telling your followers why they should check it out. You paste in the website URL and… ugh. There’s no image. … Keep reading…

Get More Eyes on Your Blog Posts


You’ve written it and published it on your blog but that doesn’t mean you’re done. There are lots of ways to keep “working” that content. My most-read blog post is from 2015. That’s because it shows up on page 1 of a Google search for … Keep reading…

watch mechanism

Automation Doesn’t Mean Set-and-Forget


Let’s face it – designing, setting up and documenting marketing automations can be tedious work. For some strange reason, I enjoy it. It’s about bringing order to a complex idea. And for me, turning it on is like plugging in Christmas tree lights for the … Keep reading…

Saved by the Last-Minute Content Idea


You’ve been busy working in your small business – time flies when you’re having fun, right? But lying in bed at night, you mentally review all the things you keep putting off, like your next newsletter or blog post. You’ve just been too busy to … Keep reading…

Are You Working Your Assets Off?


We don’t often think of all that hard marketing work we do as creating assets. But that’s most assuredly what we’re doing. Marketing assets include anything you use to promote your products, services and brand. Here’s a simple exercise that will make you feel good … Keep reading…

Answers to Email Marketing Strategy Questions


Over 13 years of specializing in email newsletters, I’ve been asked a lot of different questions. And I’m pretty sure you’ll find answers to most of them here on my blog. But of course, nothing stays the same for long when it comes to marketing. … Keep reading…

cameras in a row

Perseverance. Persistence. Patience. Repetition. Determination!


When Ann Perry first got in touch to ask if I could help her with ActiveCampaign, I had no clue what I was in for. But I was hooked right away because she had just under 5000 email subscribers and almost 20K YouTube subscribers. One … Keep reading…

hamster running on a wheel

Marketing Like a Treadmill? Hug the Hamster.

In , ,

We see jokes all the time about life or work – or both – feeling like a hamster running on a wheel. It’s the perfect analogy for constantly being busy but never seeming to reach our goals. I have to admit, I’ve always secretly liked … Keep reading…

dripping fawcet

To Drip, or Not… What is the Goal?


If you’re new to the lead magnet game, you may be confused… and rightfully so. There’s a lot of info and advice out there, much of it is conflicting. This article comes nowhere close to covering the whole gamut of options but my goal is … Keep reading…