Pantone Colour of the Year for 2020

Now, this is a colour I can get behind – Classic Blue. This shade of blue is great when “any shade of blue will do”, which happens more often than you might think. Did you know blue is overwhelmingly the world’s favourite colour?

“We associate blue largely with the sky and water (as well as more mundane, but neutral-to-positive, items such as ballpoint pens and blue jeans), raising the average preference for blue higher than the remainder of the rainbow.”
– Why Blue Is the World’s Favorite Color

PANTONE 19-4052 TCX Classic Blue colour values:

  • RGB 15 76 129
  • HEX/HTML 0F4C81
  • CMYK 100 76 25 0

Will you be using more blue in your marketing in 2020?