What Are You NOT?

Every small business owner struggles with their messaging from time to time and this is especially true when developing content for a new or refreshed website. I – and you – can sit and make a long list of words and phrases that describe the … Keep reading…

The Work of Small Business Blogging

This is my 600th blog post. I’m feeling the pressure to write something wise and inspirational about blogging like I did with post #500. Are you ready? Here it is… Aside from your business objectives, you actually have to like doing the work of blogging … Keep reading…

Using Lists to Embrace Change

Many small business owners didn’t start their careers as small business owners. And the road each of us took to get here is quite different. But one thing is fairly common – we’re finding ways to earn a living doing work we love. Often that … Keep reading…

What Would Your Hero Do?

Survivor fans might remember WWMD – “What would Monica do?” – from Season 34 Game Changers. Brad Culpepper often reflected on what his wife Monica would do in a given situation. He considered Monica his hero as she had made it to the final tribal … Keep reading…

How to Work Effectively with Marketing Creatives

Did you know that a third to a half of the total time spent working on marketing implementation projects is spent communicating with clients? That communication usually takes the form of informing, consulting, decision-making and tracking action items. Depending on the scope, it may also … Keep reading…