If you’re a small business owner without an email list, at some point your future self is going to think, “Why didn’t I start an email list sooner?”
It takes years to build an engaged email audience. If you’re successful (and of course, you want to be), at some point you’ll have something exciting to tell all your customers and colleagues – past, present and future – and no easy way to do it.
All the reasons to start email marketing can be boiled down to this: an email campaign gives you an audience for your news and information. If you do it well, conversations (and “conversions”) will result.