Email Marketing 101

Starting an email newsletter isn’t especially difficult if you have a propensity for apps and design. You could start tonight and send tomorrow if you really want to. BUT developing and implementing an email marketing strategy that will serve your business – and your readers … Keep reading…

Proofing Checklist for Error-free Newsletters

Having prepared and sent over a thousand different newsletters, this is what I know to be true: mistakes happen. There are so many opportunities for error that I still cringe inwardly when I click ‘publish’. This checklist gives you an easy way to remember all … Keep reading…

“Why Didn’t I Start an Email List Sooner?”

If you’re a small business owner without an email list, at some point your future self is going to think, “Why didn’t I start an email list sooner?” It takes years to build an engaged email audience. If you’re successful (and of course, you want … Keep reading…