Simple Content Planner in Trello

A few months ago I found a new best friend when I started working with a client who uses Trello. While the client is indeed a friend, the free Trello app is what I’m talking about here. Trello is visual like a bulletin board and, … Keep reading…

Get Focused Before You Start to Write

If you want to be doing more content marketing but aren’t, do you know what’s stopping you? A few months ago I wrote this article – Where Do You Get Stuck? – and ever since I have been committed to developing solutions for these stumbling blocks: … Keep reading…

Advertising vs Content Marketing

I don’t often use terms like ‘lead magnet’ and ‘sales funnel‘ on this blog. Not because they aren’t good things to have – of course, they are – but because there are lots of others writing about those topics. Here I’d rather discuss ideas for … Keep reading…

Pantone Colour of the Year for 2019

When I received Pantone’s email announcement of their Colour of the Year for 2019, I didn’t rush to blog about it as I usually would. Mostly I thought, “Huh?” And ever since, I’ve been wondering if I’ll have the opportunity to use it in any of … Keep reading…