That’s Not What I Wanted to Hear

The best boss I ever had told me I was a crappy listener. Those weren’t the exact words he used, but Carlos was always blunt and to-the-point during performance reviews. I was young and confident… and completely surprised to be told I had this failing. … Keep reading…

Get Read to Get Ranked

Years ago when I first started doing email newsletters, each new client had questions about writing the introduction to their very first issue. Eventually, I prepared a tip sheet for new clients and also posted the info on my blog thinking it might be useful … Keep reading…

Pantone Colour of the Year for 2020

Now, this is a colour I can get behind – Classic Blue. This shade of blue is great when “any shade of blue will do”, which happens more often than you might think. Did you know blue is overwhelmingly the world’s favourite colour? “We associate blue … Keep reading…

We Must, We Must, Increase Our Trust

You may not often think of trust in relation to productivity but there’s a very direct correlation, especially for small businesses. What is trust in a business relationship? It can be quite different than in our personal lives, of course. I’ve recently weathered the end … Keep reading…

How to Make Smart Marketing Decisions

Small business owners can spend a lot of time and money on marketing initiatives. Sometimes we’re successful and sometimes not so much. I think of marketing as an experiment because – really – there are no magic bullets. There are best practices, there is good … Keep reading…

Getting Back on Track

If you’re feeling – like I am – that you need to get focused for the next quarter, perhaps my list of planned activities below will be helpful. Business development: Continuing to refresh and work a business plan is a top priority, but sometimes it … Keep reading…

Old Marketing Tricks

“Yes, it’s an old marketing trick to “accidentally” make a mistake in an email campaign so you can resend an email shortly thereafter to increase the number of times people see your message.” This was the lead message in an email I received recently which … Keep reading…

How Outlining Gets You Unstuck

This post was written by Liam Friesen, who has recently joined Daley Progress in a part-time support role. (How lucky am I to have a journalism student helping me out?) Telling yourself that you want to start writing an article is simple. The hard part … Keep reading…

Being Sneaky About Email

When I see the words “try this” along with the words “your email subscribers” in a headline, I get a little antsy. The email I received today included “sneaky-favorite email sequences” in the body text. Here’s the thing, if you’re delivering value to your readers … Keep reading…

What Are You NOT?

Every small business owner struggles with their messaging from time to time and this is especially true when developing content for a new or refreshed website. I – and you – can sit and make a long list of words and phrases that describe the … Keep reading…

The Work of Small Business Blogging

This is my 600th blog post. I’m feeling the pressure to write something wise and inspirational about blogging like I did with post #500. Are you ready? Here it is… Aside from your business objectives, you actually have to like doing the work of blogging … Keep reading…

Using Lists to Embrace Change

Many small business owners didn’t start their careers as small business owners. And the road each of us took to get here is quite different. But one thing is fairly common – we’re finding ways to earn a living doing work we love. Often that … Keep reading…

What Would Your Hero Do?

Survivor fans might remember WWMD – “What would Monica do?” – from Season 34 Game Changers. Brad Culpepper often reflected on what his wife Monica would do in a given situation. He considered Monica his hero as she had made it to the final tribal … Keep reading…

How to Work Effectively with Marketing Creatives

Did you know that a third to a half of the total time spent working on marketing implementation projects is spent communicating with clients? That communication usually takes the form of informing, consulting, decision-making and tracking action items. Depending on the scope, it may also … Keep reading…

We Can’t Do It All So Let’s Choose Wisely

My good friend and business collaborator, Anita Kirkbride, has been doing keynotes recently about how to embrace being #flawsome. It’s a hard lesson for someone like me with perfectionistic tendencies. But around mid-May, I made a conscious decision to let a few things suffer so … Keep reading…

Knowing When to Go

Change is a wonderful thing – it keeps life interesting. It allows our businesses to evolve and do better. When we can plan and drive change successfully, it can be very rewarding. Then there’s the change that’s forced on us. You know, like when your … Keep reading…

Email is the Alternate to SEO

What’s a goal of business blogging that will never be a goal of email marketing? Search engine optimization (SEO), of course. For email, it’s all about subject line optimization. (Is SLO a ‘thing’?) Crafting a compelling email subject line can achieve better and more immediate … Keep reading…