Think of it as learning to drive a car. You’ll need to learn how to drive and you’ll need a car to drive. Which comes first?
Some of the learning… the theory part. You can learn about both driving a car and blogging easily enough online. That theory might consist of strategic information, tactics and instructions.
Now, it’s hard to go any further without a vehicle. You can borrow a car from a friend, you can rent one, or you can buy one. Likewise, you have 3 options with blogging:
- Write guest posts for other people’s blogs. You’ll be limited in what you can share, subject to others’ approval and schedule. This option is quick and easy but unreliable as a long-term strategy.
- Use Facebook Notes or LinkedIn Pulse to publish your articles. You don’t really own them but you can pretend you do. If you can’t yet afford the effort and cost of getting your own car, err blog, this is a great alternative. You can immediately start putting what you learned into practice.
- Get a blogging platform. Having your own is best because you can do anything you like with it. You do need to invest some effort (and maybe money) to set up a blog. If you are running a WordPress website, your best option is to get your webmaster to add blog functionality. Alternately you can set up a blog for free or little cost on various platforms. It’s super easy to get started with blogger.com and it’s the platform I recommend if WordPress isn’t an option.
Finally, you’re ready to start driving… or blogging. Remember, practice makes perfect! At this point, you will still research to learn more about strategy and implementation ideas but now you’ll be practicing in the real world on… dare I say, the information highway.
PS: Click here for my best resources for small business bloggers.