Are You Turning People Off With Your Marketing?

Do you, like me, cringe if someone points out something about your marketing they don’t like? Recent chats with other marketers have me realizing… I don’t get enough complaints. How are complaints useful? Disqualifying prospects: If complaints are from people who aren’t in your target … Keep reading…

How to Share Yourself Through Your Content

Are you a learner? Share your learning. Are you a teacher? Share what you teach. Are you an experimenter? Share what you discover. Are you thoughtful? Share your conclusions. Are you an artist? Share your art. Are you a shopper? Share your style. Are you … Keep reading…

Brainstorming by Email

Long ago and far away, when I worked for a multinational, sometimes I brainstormed with my team by email. I was working in Georgetown ON and had staff in Toronto, Regina and Abbotsford. Email was fairly new back then, and a welcome alternative to scheduling group … Keep reading…