Who Are You Marketing To?

You know those workshops you go to where the instructor puts you on the spot right at the start by asking you to describe your target market? I’m one of those instructors. And I do it because a discussion about target markets is a critical … Keep reading…

Online Marketing Faux Pas

Online marketing provides an ample playground for errors, such as typos, broken links, and incorrect dates. We’ve gotten used to little boo-boos – they happen to everyone and we’re mostly forgiving. Then there are those biggies – the things that can cause a total disconnect … Keep reading…

Please Don’t Use Email For This

Have you ever sent an email you regretted as soon as you hit Send? There can’t be many who haven’t felt that in their gut at some time or other, including me. Facts are perfect for email communication; feelings are not. (Tweet This!) This is … Keep reading…

No Bricks Between Friends

Sometimes it’s hard to give honest feedback, especially if it’s negative. After all, the other person worked hard to create something and their feelings might be hurt. But the work is just not ‘right’, and may even be horribly wrong. What do you do? Be … Keep reading…