One Word for 2019

Reflecting back on this past year, the first thing I realized is that I didn’t define a ‘One Word’ for 2018. That’s because, as 2017 was rolling over to 2018, I was busy building a website and working hard with colleagues to launch Social Media … Keep reading…

Waking Up Without an Alarm

The young cashier at Walmart grinned at me and said, “Joke’s on them then.” I had just told him to keep the printer cartridge separate as my business was going to pay for that. I grinned back and said, “The joke’s on me then since … Keep reading…

Small Business Decision Making 101

Simple is powerful… and a recent tough decision reminded me of that. I’d been sitting on the fence for about 2 weeks with a marketing project half completed. I couldn’t decide whether to keep going or to stay with Plan A – and so, I … Keep reading…

Oh, Look! There Goes My Goal

I don’t need to tell you how hard it is to stay focused. And that’s why it’s so important to have goals that we can refer to that will keep us on track. Goals are sometimes quite removed from our daily activities. Once they’re determined, … Keep reading…

Why Buy the Cow When You Can Get the Milk for Free?

Some people still think there’s a scarcity of information in the world, to be hoarded and divvied out carefully. It’s true that information becomes less valuable the more it proliferates… but there’s definitely no scarcity. If you are ever concerned about sharing too much information, … Keep reading…

I Want to Start Blogging: Now What?

Think of it like learning to drive a car. You’ll need to learn how to drive and you’ll need a car to drive. Which comes first? Some of the learning… the theory part. You can learn about both driving a car and blogging easily enough … Keep reading…

Who’s the Master of Your Domain?

What if you woke up this morning to discover your domain name has… disappeared? Likely you would make this discovery because your website is down, or perhaps your email isn’t working. Or what if you are contracting for a new website and have no idea … Keep reading…

Are You Turning People Off With Your Marketing?

Do you, like me, cringe if someone points out something about your marketing they don’t like? Recent chats with other marketers have me realizing… I don’t get enough complaints. How are complaints useful? Disqualifying prospects: If complaints are from people who aren’t in your target … Keep reading…

How to Share Yourself Through Your Content

Are you a learner? Share your learning. Are you a teacher? Share what you teach. Are you an experimenter? Share what you discover. Are you thoughtful? Share your conclusions. Are you an artist? Share your art. Are you a shopper? Share your style. Are you … Keep reading…