Complex to Simple: Images for Social Media Posts

Rocket Science Version The sizing of images for the various social marketing platforms, post types, and headers is becoming a bit complex. In fact, it would be a very practical way to teach equivalent fractions and geometry in Grade 9. But if you’re long out … Keep reading…

Best Beginner Business Blogging Advice

If you’re planning to begin blogging for your business, I’d like to shorten your learning curve. Because, oh boy, do you ever have lots to learn. The good news is that you don’t need to know it all before you start, and learning as you … Keep reading…

An Image Tool You Don’t Know You Need

Sitting in the home office of a friend last year, she mentioned she would love to find a particular photo to use on her new website. She unpinned a much-handled postcard from her bulletin board and passed it to me. The black and white photo … Keep reading…

Back to the Grind Content Ideas

As you get back to your routine after summer’s break, remember there are lots of ways to make the return to school and work useful to your small business content marketing plans. Back to School Stress and excitement go hand in hand for many families … Keep reading…

Do You Need an Editorial Calendar?

An editorial calendar makes it easy for people to work together, helping them follow a plan. What if there’s only you in your business? Does it make sense to create an editorial calendar? Absolutely, but for different reasons. If your plan is in your head, … Keep reading…

Quick Prep for Business Phone Calls

Imagine this happened to you earlier today… You chatted on the phone for two hours with one of your favourite customers. You both laughed a lot and enjoyed catching up. It had been a while since you had a relaxed conversation with her. You’re smiling … Keep reading…

One Little Word Can Go A Long Way

It’s 2pm on a Thursday afternoon. I’ve been out all morning and discover urgent requests from two different customers as soon as I’m back at my desk. I already have a full plate for the afternoon and immediately realize I’m not going to be able … Keep reading…

How to Get People to Open Your Emails

How long did you think about the subject line of that email you just sent to your brand new client? Will they be interested or excited to open it? Or will they leave it sitting unopened, floating closer to the bottom of their inbox? I’ve … Keep reading…

Have a Party on Your Website

Imagine you’re planning a big party at your place… today. What will you do first: clean and cook, or invite people? Spending time and money to promote your business online is a bit like sending invitations to a party on your website. You want your … Keep reading…

Where to Get a Haircut in a New Town

A small business owner, let’s call him Bob, arrives in a small town for a meeting with a potential new client. Before his afternoon meeting, Bob decides he needs a haircut to get all spiffy. The receptionist at his hotel tells him there are only … Keep reading…

Learning the Hard Way has to Stop Sometime

Burying my head into a new project that requires learning WordPress should give me tons of content for articles… if I had time to write. In fact, I considered documenting this new adventure in all its gory details via blogging and social media but, well, … Keep reading…