Purple is my favourite colour so I couldn’t be happier about Pantone’s latest announcement. Pantone says, “Inventive and imaginative, Ultra Violet lights the way to what is yet to come.”
Purple is an emotional colour and has always been considered a little tricky for marketing, tending toward the sentimental and feminine. I’m looking forward to finding ways to use it in my own marketing. How about you? Will you use more purple in 2018?