Three Words for 2017

‘Focus’ has been my ‘word of the year’ since January 2010. When I did a little checking to figure out that date, I was surprised at how long I’ve been focussed on focus. Perhaps I’m as focussed as I’m going to get. This year I’m … Keep reading…

Are You Missing New Subscribers?

If you have a sign-up form, you want subscribers. If you want subscribers, you need to get them to your sign-up form. To get people to your sign-up form, you need to tell them where to find it. Check your own subscription process now If … Keep reading…

Your ‘Thank You for Signing Up’ Page

A redirect page is a webpage where someone ends up after filling in your subscription form. This is something you have control over and it’s worth putting a little effort into. After all, someone has just said they trust you enough to sign up for … Keep reading…

Milestones Mean Opportunity

On May 30, 2013, we sent out the 50th issue of the Work Better, Not Harder newsletter. In it I wrote about the importance of celebrating milestones – small business owners don’t do that enough. In July of 2016, we sent out issue #100. That … Keep reading…