Sometimes You Need a Boring Subject Line

This email message below arrived in my inbox shortly after sending out my weekly small business event listing (for Halifax, Nova Scotia). I love it when instant blog posts arrive by email. Hello Linda I’ve been getting emails from you for a couple of years … Keep reading…

Small Business Blogging Tools and Resources

Whether you’re getting started or have been blogging for awhile, you’ll find this collection of all my favourite business blogging resources here in one place. Idea Generation Tools hubspot.com/blog-topic-generator creativity-portal.com/prompts/imagination.prompt.html workbetternotharder.com/2014/04/reusable-content-ideas-to-get-you.html Outlining and Writing Resources Quick and Easy Content Creation Workbook hemingwayapp.com Headline Analyzer coschedule.com/headline-analyzer … Keep reading…

Colour of the Year for 2018 is No Shrinking Violet

Purple is my favourite colour so I couldn’t be happier about Pantone’s latest announcement. Pantone says, “Inventive and imaginative, Ultra Violet lights the way to what is yet to come.” Purple is an emotional colour and has always been considered a little tricky for marketing, … Keep reading…

What Feedback Do You Pay Attention To?

Have you ever fallen into the trap of making a change because of one single piece of feedback? It’s happened to me and I’ve seen it happen to others. Don’t change your brand’s font (or anything else) because one person doesn’t like it. One person’s … Keep reading…

Where Do You Get Stuck?

When it comes to writing articles for your blog or newsletter, what’s your stumbling block? Perhaps it’s… coming up with ideas adapting your ideas for writing starting to write finishing writing editing and proofing finding or creating graphics keywords and publishing If you can identify … Keep reading…

What are Your Competitors Writing About?

Whether it’s for your small business blog or newsletter, researching what your competition is writing about will benefit you in two important ways: You will have something with which to compare your own content strategy and your execution of it. It’ll trigger new content ideas … Keep reading…

Editing Tips to Benefit Your Readers

“Not that the story need be long, but it will take a long while to make it short.” – Henry David Thoreau – It is always easier to edit someone else’s writing. We’re emotionally invested in our own words, wanting to hoard them and take … Keep reading…

What’s Black and White and Read All Over?

OK so the joke is ancient… and really only works when spoken. The answer has even changed – now it’s newsletter instead of newspaper. But people are still reading, and more than ever. Whether you choose informational or promotional marketing or both, you’re missing opportunities … Keep reading…

What Do You Need To Say YES To?

(guest post by Natasha Marchewka) Do you find you are saying NO to everything lately, to keep the status quo? I was… because I was overwhelmed and afraid. I already had enough daily commitments to keep me busy for the next 10 years. And then, … Keep reading…

What Will You Write After the Conference?

Many business people are busy preparing to attend large conferences this fall. It can be quite an expense and a lot of hard work to prepare for these big events… booking sales meetings with other attendees, preparing marketing collateral, booking flights and hotels, and maybe … Keep reading…

Good, Fast, Cheap

On the inside of one of our garage doors, in black permanent marker, the previous owner – a mechanic and race car driver – wrote: good fast cheap pick 2! I know Mike was talking about cars but this trifecta has implications for other (small … Keep reading…

Using Pinterest To Create Brand Moodboards: Part I

(guest post by Alison Knott) So you’re starting the process of making a brand or logo for your new business. Or, you’re about to hire someone to do it for you. Congratulations! It’s now time for the daunting task of articulating whatever the hell is … Keep reading…

11 Lessons Learned from 500 Blog Posts

Sometimes we surprise ourselves. I didn’t imagine there would one day be 500 posts on Work Better, Not Harder when it started back in 2010. I wasn’t thinking beyond the stress of getting that first post published. Yet here we are and I’m feeling a … Keep reading…

Design Colour Trends for Spring 2018

excerpt from Pantone’s NY Fashion Week Spring 2018 We’re just getting back to serious work after summer vacations and the design world is already thinking about spring. I like what I see but then I’m a sucker for bright colours. You’ll find these used online … Keep reading…