Your contact list should be the most valuable asset your small business has, like a privately owned gold mine.
Once you have added someone to your contact list, you can create more chances to get them as a client or fan, sell them a product or service, and get a referral or testimonial. The possibilities open up.
How many times have you stifled a good idea because you didn’t have an interested audience waiting to hear from you?
photo by Merlijn Hoek / Flickr