Stock up on Content for your Busy Season

Whenever the busy time is for your small business, you can’t avoid it – at some point in the next year, you’ll be overwhelmed. Help out your future self by preparing a bunch of marketing content during your slow season. Having a whole day to … Keep reading…

Lost in the Forest and Finding the Trees

“Which is better?” I asked. “‘I need to capitalize on the time I’ve invested in writing.’ or ‘I need to leverage the time I’ve invested in writing.’” Danielle said, “‘I need people to read my stuff.’” Two lessons here, one obvious and one not so … Keep reading…

11 Ways to Make Your Newsletter More Interactive

An interactive newsletter will provoke responses from your readers. Aside from calls to action related to a sales process, interactivity is also good because it makes you more memorable. #1. Conduct a poll. Use an app (like SurveyMonkey) that allows you to show results after … Keep reading…

Is Planning Becoming Passé?

“Plans are nothing; planning is everything.” – Dwight D. Eisenhower Planning is a noble task, full of focus and good intention. It’s always been one of my favourite things to do. Now I hear about the newest trend: the ‘anti business plan’ entrepreneur. Here’s a … Keep reading…

The Undiscovered Gold Mine in Your Own Backyard

gold mine

There’s a reason that finding new clients is described as prospecting, and researching our contacts is called mining. It really can be long hours of hard work for little immediate return. In 1849, when Dr. Matthew Fleming Stephenson proclaimed, “There’s gold in them thar hills,” … Keep reading…