Blogging success has less to do with your writing skill than you might think. Yes, it has to be interesting or useful… hopefully both! But if it’s not also these other things below, it likely won’t be successful for your business:
What’s in it for your audience? What will be valuable to them? Why would they take the time to read – and share – your blog? After writing, double-check to make sure there’s value. When you reread your article from your readers’ perspective, you might be surprised. Would a complete stranger find it valuable?
At least once a week if you want your blog to help increase sales. Over time, repetition will show up as diligence and tenacity.
Being inconsistent makes you seem inconsistent. Over time, consistency will show up as loyalty… for you and your readers.
photo by Harvey Marketing Company / Flickr