Even Good Advice Expires

One of the questions I get asked the most is, “When is the best time to send out my newsletter?” It’s a great question because the timing really is important. During a lunch and learn workshop a few years ago, I suggested that Tuesdays, Wednesdays … Keep reading…

Dates Add Context

Using a date in your newsletter sends a signal to your reader about how often they can expect to hear from you. Not everyone will realize your newsletter is biweekly or monthly or quarterly, even if you’ve said it somewhere inside. Inside, near the top, … Keep reading…

Content Plans were Made to be Broken

You might be very successful if you’re working on your content once a week for a couple of hours, independent of your other business activities. You’re working to a plan and that’s great. Break away from your routine this week and be spontaneous. (The planner … Keep reading…